Ford F-150 Lightning realistic delivery dates

[Maxx]

I believe the reason the margins are lower for the Pro and preventing retail sales is to sell multiples to fleet buyers. Lower margins but making up for it in volume.

Volume is volume regardless of who buys it. They expect to make up the difference by selling fleet services which an average Joe like me wouldn't be interested in. Once the software and infrastructure is up and running, it is free money rolling in from fleet sales which makes me wonder why the offered it to the rest of us to begin with. Then again at 15K 2022 target for all lightning trims, number of Pros they will sell is a drop in a bucket for a company that sells near a million F150s.

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[metroshot]

....I think they're going to try and limit the number of Pros they build, at least for retail buyers. They simply stand to make WAY more money on the other ones. There's maybe $3k worth of difference between XLT and Pro. Nowhere near the $13000 price difference. So, that's mostly profit, so they're going to do what they can to push people to the XLT and up (like no ER Pro) and maybe limiting the SR Pro to a certain percentage of trucks.

I guess we'll see and I hope I'm wrong, but this is a different animal than a normal F-150. They absolutely slashed the margin on the Pro, unlike any other version.

To be clear, I don't fault them for pushing people to the higher margin versions. I'm a shareholder because I believe in their EV plan and have for a while. BUT they've already blocked people from the ER Pro and I wouldn't be surprised if they do more to discourage or limit the SR Pro, too.

This is very plausible.
Pro models will be built for fleet / commercial customers who buy in volume; while retail customers will be pushed into the XLT and up models.

I am wondering if a pre-reserved customer will be able to custom build their truck or be stuck with whatever is incoming ?

I don't need or want the top line model - will be very happy with the XLT trim...

Does anyone from the Mach E know more about the initial rollout order process ??

 

[shutterbug]

Does anyone from the Mach E know more about the initial rollout order process ??

When placing MME reservation, you selected the following:

• Trim (Premium, Select, CA Rt 1)
• Color
• Battery size
• Number of motors

Converting to an order was simple, since the only additional option was a set of rubber floor mats. The Lightning process will be different, since none of the selections have been made. That said, I think the number of configuration choices will be limited. I think that Ford is moving toward creating an illusion of custom orders, but really will have a limited number of permutations that have been preset before ordering begins.

 

[metroshot]

When placing MME reservation, you selected the following:

• Trim (Premium, Select, CA Rt 1)
• Color
• Battery size
• Number of motors

Converting to an order was simple, since the only additional option was a set of rubber floor mats. The Lightning process will be different, since none of the selections have been made. That said, I think the number of configuration choices will be limited. I think that Ford is moving toward creating an illusion of custom orders, but really will have a limited number of permutations that have been preset before ordering begins.

I see what you mean about the illusion of "custom orders" due to the fact that putting a true custom order may delay the production line or cost more due to individualization.

Agree that a certain limited pre-configured packages will become the norm like other car manufacturers. Like a Premium package or Luxury option all bundled.

 

[SteffanG]

There are quite a few car manufactures that no longer have "custom" orders. It is pretty much just trim packages and then no other options available except for the colour.

 

[shutterbug]

There are quite a few car manufactures that no longer have "custom" orders. It is pretty much just trim packages and then no other options available except for the colour.

With Ford, not much in the way of color either. If you order MME today, you can get red or one of the shades of gray. Pretty boring.

 

[sotek2345]

With Ford, not much in the way of color either. If you order MME today, you can get red or one of the shades of gray. Pretty boring.

Yup. We ordered the wife a Mach-e GT just to get the cyber orange color.

 

[astricklin]

With Ford, not much in the way of color either. If you order MME today, you can get red or one of the shades of gray. Pretty boring.

I refuse to get white, black, silver, or any sort of grey. I'll be the last one holding out for a vehicle in an actual color and not a shade.

I think I would like to get my lightning in red, but I'm not sure I like the rapid red. It might be a bit too dark/burgundy for me. However, I haven't gotten a really good look at it in person. I THINK I saw a ranger in the color the other day but not 100% sure.

 

[Tomf]

The MME colors are a joke but not much worse than the other ev options like the id3. At least the lightning will give a few more choices. I would have liked to see some green too but will probably go with a shade of blue

 

[shutterbug]

I refuse to get white, black, silver, or any sort of grey. I'll be the last one holding out for a vehicle in an actual color and not a shade.

I think that black is for people who want their vehicle to look dirty a couple of hours after washing. White is for old people. I don't like all the silver/grays, with the caveat that the Ice Blue Silver Lightning appeals to me.

We ordered the wife a Mach-e GT just to get the cyber orange color.

If I hadn't been able to get grabber blue first edition, I probably would have gone with GT in cyber orange.

The MME colors are a joke but not much worse than the other ev options like the id3

Taycam has a ton of colors, I-Pace has a few, even Leaf and Bolt have choices than MME.

 

[greenne]

I wish Ford would offer the Lightning in that Dark Green...

https://www.motortrend.com/news/2022-ford-bronco-eruption-green/

I long for the tan interior color or perhaps the old Eddie Bauer Green/tan two tone.

Ford are you listening?

 

[Toadkillerdog]

I think that black is for people who want their vehicle to look dirty a couple of hours after washing. White is for old people. I don't like all the silver/grays, with the caveat that the Ice Blue Silver Lightning appeals to me.

If I hadn't been able to get grabber blue first edition, I probably would have gone with GT in cyber orange.

Taycam has a ton of colors, I-Pace has a few, even Leaf and Bolt have choices than MME.

Lot of younger crowd around here likes their vehicles in pearl white so maybe that is a regional thing for you. I do like the ice blue silver color also

 

[sotek2345]

I wish Ford would offer the Lightning in that Dark Green...

https://www.motortrend.com/news/2022-ford-bronco-eruption-green/

I long for the tan interior color or perhaps the old Eddie Bauer Green/tan two tone.

Ford are you listening?

Maybe this is a silver lining for the majority of us that will have to wait until 2023 or 2024 model years for our trucks. More colors will be offered! (I know - wishful thinking)

 

[Tomf]

I wish Ford would offer the Lightning in that Dark Green...

https://www.motortrend.com/news/2022-ford-bronco-eruption-green/

I long for the tan interior color or perhaps the old Eddie Bauer Green/tan two tone.

Ford are you listening?

+1 for me on that too! Not everyone wants a black interior.

 

[LightningShow]

This is very plausible.
Pro models will be built for fleet / commercial customers who buy in volume; while retail customers will be pushed into the XLT and up models.

I am wondering if a pre-reserved customer will be able to custom build their truck or be stuck with whatever is incoming ?

I don't need or want the top line model - will be very happy with the XLT trim...

Does anyone from the Mach E know more about the initial rollout order process ??

i work for a large fleet managment company, we have tons of Lightning reservations but the demand for actual orders from fleet customers isn’t really there yet. I don’t expect there will be a heck of a lot of Pros made in year 1.

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