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I thought this was a really cool supporting sponsorship that highlights the power of Pro Power Onboard. https://www.cyclenews.com/2024/01/article/ktm-north-america-welcomes-ford-f-150-lightning-as-supporting-partner-of-2024-ktm-junior-supercross/

Max Patten @ Out of Spec did an interview with a new Lightning purchaser who lives off grid in western Colorado. The buyer has also been posting updates on Twitter at their jaminwestby handle. Another example of a dealer stealing a reservation but ended up getting a good deal on an XLT SR.