$80,000 for a mid-range (xlt) is ridiculous. I've been buying Fords since the 1970s. I think Ford is sacrificing their Legacy market to appeal to the rich.
I don't understand how dealers get trucks ahead of customers who registered to purchase F150s over a year ago, but I would have been happy to purchase this dealer order truck if they would price it reasonably.
Well I got the call yesterday. I'm registered to order a Lightning Platinum so when Earnhardt Ford got a "Dealer Order" one in they called to let me know they had one and I was next in line to be eligible to buy it. Price? $150,000.... $60,000 Dealer Markup? No thanks.