The manufacturing plant where I worked for 19 years the majority of the Ford owners preferred one local dealer over the other one. I went to that dealer even though the other one is only 5 miles from my house and mine (Lutesville Motor CO)is 25.
I've had a couple Bed Rugs which I really like but I had toppers on both those trucks and a small trailer if I wanted to haul dirt, rock, etc. I have a spray in liner now and the truck I've ordered is coming with the spray in liner whenever that is.