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yes. my point was that, at this level, most will opt for the max recline which makes the throw-in of "just massaging" in the base Platinum package of little value to anyone.

Platinum is a terrible upgrade. Positives: Two-tone seats (nice) Meh: B&O 18 (not a huge improvement), Platinum styling (weak!) Negatives: 22" rims (look worse, reduce utility of the truck), massaging seats (anyone paying this much is going to dump them for the max recline option), Loss of...

Lithium is plentiful -- that's just a short term supply issue. Overall battery costs are plummeting as new manufacturing and tech comes online. He's right: Ford is charging a premium for something in scarce supply (actual vehicles). In a couple of years, that will not be the case as every...

There's no rivalry at 20% stake. Not only that, check the news: Amazon is already branching out to other suppliers. You're counting on something blossoming that doesn't even exist -- with current indications being it never will. If you believe in Rivian (or LCID or NKLA etc) then invest in...

I'll be amazed if Rivian isn't gone in 3 yrs. Forgetting how insecure that Amazon investment actually is, the industry in general is in for massive consolidation - the only question is when it begins. Big players are waiting for Tesla stock to crash (and despite their successes, they surely...

I can justify most of the early jumps based on the adds (although $20k for XLT to XLT+ is hard to swallow). There's real value (to me at least) in the options added at all the lower price points. The Lariat+ to Platinum is where it falls apart. That upgrade is basically sound, seats, and...

I realize some of you will buy Platinum just for the premium options. But when I configure a Lariat + Extended Battery w/Tow Tech ($79,169) and then a Platinum ($92,569), I don't see much value for the additional $13,400? Rear Heated Seats, Sound Upgrade, Wheel Upgrade, Premium Interior...