Blainestang
Well-known member
People are buying regular, mediocre crapboxes for above MSRP, now.The only clowns who will buy the Lightning above MSRP are those who will make that money back with one Video Review or Social Media post. Unlike the Mach-E, the Lightning has a direct competitor within the Ford Lineup, unless you are adamant about having an EV Truck, there is no reason to pay these dealers. Might as well just go for a Rivian or get a PB F-150.
A highly hyped, first EV version of the most popular vehicle in America? PLENTY of people will be willing to pay above MSRP.
If you want an EV truck, the only competitors are Rivian, which is also going to cost more than MSRP unless you reserved it a WHILE ago, and waiting for something else like a Cybertruck or something.
I bet if Ford added $5k to every one they could STILL sell basically all of them.
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