2024 Build and Price Tool, $54,995 Pro

[BennyTheBeaver]

This is new to me; the Build and Price tool has finally converted over from 2023 to 2024. I'm surprised to see the Pro sitting there at $54,995 with no mention of being fleet/commerical only.

If this is true; I'd expect some adjustments soon as the XLT seems out of place. An SR XLT for $63k vs an ER Flash for $68k would be a tough sell. An SR XLT for $63k vs a $55k Pro is also a tough sell, IMO. I'd expect the XLT to sit at $58k-$60k when the dust settles.

https://shop.ford.com/configure/f150-lightning/model/customize/pro

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[Blainestang]

Weird. It doesn't show Pro when I click on it. Starts at XLT.

 

[Kev12345]

not seeing pro on USA site but its there on Canada site

looking at the XLT price comparison between US and Canadian dollar. $72,890 CAD should be $53,276 USD. Seems like the US spec XLT is intentionally priced high to upsell the Flash.

 

[BennyTheBeaver]

Weird. It doesn't show Pro when I click on it. Starts at XLT.

I'm now seeing the same thing. They took out the Pro sometime in the last 24 hours.

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