BlueCruise 1.4 Road Trip Observations

[lipnorth]

I agree on paying. My truck at 1.0 would require serious think ion whether to subscribe. 1.4 I think I couldn't subscribe fast enough.

I cannot wait for the update!!!!! So far no love.

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[PrimeRisk]

If Ford wants to sell more BC subscriptions, they would push the 1.4 BC updates when you pay for the subscription. But most will pass on paying for subscriptions when it's still old 1.0 /1.1 technology while others already have the upgrade.

I took a 48 mile trip the other day on the 101, using just lane centering and cruise control. My 3 month free BC ran out several weeks ago. Guess what, it performed just as well as what BC was doing without all the annoying warnings that BC has turned off.

I basically had a hands on, hands off driving experience very similar to what BC 1.1 was giving me on my 24 Flash. Keep your knee or thigh with a bit of pressure on the bottom of the wheel and you have true hands free without the cost or upgrades. Sure there's no lane change assist, but with adaptive cruise, you're pretty much keeping pace with the flow.

Rick

I'm all with you on this Rick. My BC trial ended a month ago and it's performance was so poor, I wouldn't pay a cent for it. Adaptive Cruise Control with Lane Assist provides 90% of the feature of the BC my '24 Lariat has, so what's the point.

If BC 1.4 every shows up, I'd love to try it again, but if Ford thinks I'll pay for that, they're sorely mistaken. Ford needs to get on-point with the updates and then provide 30-day free trials if they ever want to see their subscriptions start to produce revenue. This is what Tesla does and it seems to be working well for them. We own two Model Ys and my wife's '23 MYLR does not have FSD. We've gotten four 30-day trials in the last 13 months. Three of them after major FSD releases. Literally 24 hours after the update was installed, we get a message stating we just received a 30-day free trial. She just started another trial a week ago after the vehicle installed v13 of FSD. She likes it so much, she thinks she's going to subscribe when the trial is over.

Are you listening @Ford Motor Company?