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Yes. Ford has stated as muchIs it expected that the Invoice prices are the same as the MRSP prices?
https://www.f150gen14.com/forum/threads/2022-f-150-lightning-order-guide-released-🗒.7858/what's included in XLT 312A high and Lariat 511A high
The leaked playbook claimed that with the new blended invoice, dealer makes 10%Wonder how much profit a dealer makes on the sale of a Lightning ?
Especially pure profit for the dealer since the dealer won't have to pre-pay a deposit nor have to pay any floor costs (lot charges), insurance, etc...
WOW!The leaked playbook claimed that with the new blended invoice, dealer makes 10%
Some of that goes to the salesman as commission. Not a lot, but some.10% profit for a truck the dealer never even pays for!
Ford invoices the dealer when they ship the vehicle. You're not buying the truck from Ford direct, but the dealer. This is not the Tesla model.WOW!
Does that include the holdback, incentives, trunk monies, volume sales bonus, customer satisfaction spiffs, etc ???
10% profit for a truck the dealer never even pays for !
Amazing profit for the dealer who doesn't have to put up a penny on the vehicle since the customer handles all the financing - all the dealer does is the paperwork and licensing/registration ??
How can dealers charge ADM on TOP of the 10% ???
sorry i cut off the rest of the info...here's the full chart breaking it down.WOW!
Does that include the holdback, incentives, trunk monies, volume sales bonus, customer satisfaction spiffs, etc ???
10% profit for a truck the dealer never even pays for !
Amazing profit for the dealer who doesn't have to put up a penny on the vehicle since the customer handles all the financing - all the dealer does is the paperwork and licensing/registration ??
How can dealers charge ADM on TOP of the 10% ???