October 26 is apparently NOT when 2022 F-150 Lightning ordering begins (order bank opens)

[BottledLightning]

Do you by chance have any examples of this type of document? Reading some of these horror stories with markups is giving me pause on ordering the Lightning at all. I really want a Pro model to save money and then get something nicer in 3-5 years when they have dedicated EV platforms (and hopefully lower battery prices), but it doesn't make sense to pay a huge markup on that model

What document are you referring to?

Sponsored

 

[Nick Gerteis]

Do you by chance have any examples of this type of document? Reading some of these horror stories with markups is giving me pause on ordering the Lightning at all. I really want a Pro model to save money and then get something nicer in 3-5 years when they have dedicated EV platforms (and hopefully lower battery prices), but it doesn't make sense to pay a huge markup on that model

Here’s what I did: emailed the sales manager at my local Ford place (Cannon Ford in Starkville), told him about my pre-order, and asked if they would stick to MSRP. He replied that they wouldn’t go over MSRP by one penny. Sounded good to me!

 

[EVSport7]

Here’s what I did: emailed the sales manager at my local Ford place (Cannon Ford in Starkville), told him about my pre-order, and asked if they would stick to MSRP. He replied that they wouldn’t go over MSRP by one penny. Sounded good to me!

But is something like this legally binding? Reading the Jalopnik story with the Bronco it sounds like people got email confirmation and a big markup when their vehicle came in

 

[EVSport7]

What document are you referring to?

Sorry, when you talked about signed documentation, I just wanted to see if anything you had seen at your dealership had certain language, etc. To make it something the dealer has to stick with

 

[sotek2345]

Sorry, when you talked about signed documentation, I just wanted to see if anything you had seen at your dealership had certain language, etc. To make it something the dealer has to stick with

I know when we ordered our Mach-e (ordered at the dealer), we signed the order sheet with the cost and options. Not sure how that works if you order online.

I am using the Mach-e to feel out the dealer for the Lightning. So far so good.

 

[BottledLightning]

Sorry, when you talked about signed documentation, I just wanted to see if anything you had seen at your dealership had certain language, etc. To make it something the dealer has to stick with

Ah, that is up to each dealership. What we do at ours is print out the Order Summary from WBDO which has the MSRP listed on it. We then have the customer sign and date it and we consider that our agreement to price. Not super legally binding I know, but we stick to it. If a discount is agreed upon, we cross out the MSRP and write the new price with our initials next to it.

 

[Blainestang]

Ah, that is up to each dealership. What we do at ours is print out the Order Summary from WBDO which has the MSRP listed on it. We then have the customer sign and date it and we consider that our agreement to price. Not super legally binding I know, but we stick to it. If a discount is agreed upon, we cross out the MSRP and write the new price with our initials next to it.

Is this done BEFORE the dealer puts the order in?

Basically, at what point am I locked to a particular dealer? If I do the order online and come in and they show me an order summary with a markup, is it already too late?

Another question: What's your understanding of how much advantage one might get time-wise by using a high volume dealer? My current dealer is the largest volume Ford dealer in the world (according to them). If I switch now, what affect could have on when I could take delivery? It was my understanding that dealers get Bronco/Mach E allocations based partially on how many reservations they got. My current dealer charges a $1295 dealer fee on ALL of their vehicles, so that's effectively a markup, and I haven't gotten firm confirmation of no additional markup, yet.

I wish it were a lot more cut and dried how the system works... and that bad dealers weren't screwing this up for everyone (including good dealers).

 

[shutterbug]

I know when we ordered our Mach-e (ordered at the dealer), we signed the order sheet with the cost and options. Not sure how that works if you order online.

When you order online there is a line saying what the dealer's selling price is and also difference from MSRP. You want to make sure that number is zero.

 

[Jaybird2022]

My dealer is a pretty large one and have been good about staying in touch. They said they were told orders will start October 26th. I am in all likelihood (based on numbers here and elsewhere) in the top 5k-6k order numbers. Here's hoping

Any idea or chance in them doing more than 15k trucks in 2022? Shared info is confusing cuz now they’re talking about hiring more employees to push more out. Idk.

 

[Blainestang]

When you order online there is a line saying what the dealer's selling price is and also difference from MSRP. You want to make sure that number is zero.

Oh, so that would be binding at order time? How do people get surprised by big markups at the end?

 

[Blainestang]

Any idea or chance in them doing more than 15k trucks in 2022? Shared info is confusing cuz now they’re talking about hiring more employees to push more out. Idk.

Technically, Ford never said 15k for 2022 directly. That was an article with an unnamed source.

Another wrench: Does 15k for 2022 mean:

-15k in calendar year 2022?
OR
-15k in MODEL year 2022, so basically Spring through Fall they make 15k and then they start making "2023s" in later 2022, so there may actually be substantially more than 15k Lightnings made in the calendar year 2022 and even more by the actual one-year-from-production-start point in Spring 2023?

 

[shutterbug]

Oh, so that would be binding at order time? How do people get surprised by big markups at the end?

Illiteracy! Also with MME most mark-up are on abandoned orders that folks buy off the lot.

 

[Losi]

I had the same concern. I decided to move my reservation to Granger since they are well known on this forum not to play games. It is a hassle to make the trip, but I didn't want to worry about any surprises. (I contacted about a dozen forum members for their experience. Every one of them raved about the experience.)

I was pretty set on the Lariat Premium, but this week I think I have decided to go with the Pro for the same reasons you mentioned. I really want the ER battery, but I think I will just upgrade after 3 - 5 years with the Pro.

I’m going with the same dealership and I live in Hawaii, which makes me feel kinda foolish; however, even with the cost of shipping and the logistics involved with that, I’m still coming out ahead with what local dealerships are quoting me with the markup.

 

[Blainestang]

I’m going with the same dealership and I live in Hawaii, which makes me feel kinda foolish; however, even with the cost of shipping and the logistics involved with that, I’m still coming out ahead with what local dealerships are quoting me with the markup.

The "Master List" of dealers on Bronco6G says Honolulu Ford doesn't have markup on the Bronco.

You may have already asked them, but I just happened to be looking at that list yesterday and noticed that every state on the list had at least one dealer noted as "No Markup". The list could be wrong, of course, but thought I'd mention it.

 

[sotek2345]

Technically, Ford never said 15k for 2022 directly. That was an article with an unnamed source.

Another wrench: Does 15k for 2022 mean:

-15k in calendar year 2022?
OR
-15k in MODEL year 2022, so basically Spring through Fall they make 15k and then they start making "2023s" in later 2022, so there may actually be substantially more than 15k Lightnings made in the calendar year 2022 and even more by the actual one-year-from-production-start point in Spring 2023?

Plus Darren Palmer said in a recent interview that the 15k number was wrong.

Sponsored