The Eluminator E-Crate Is Sold Out

[Sundancer330]

Ford did not expect this to happen.

https://www.motortrend.com/events/f...pBCQ1VR0tNEd0xWT7WgiTLrIuSCR1WZVgn44w6655CO8o

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[sotek2345]

Ford did not expect this to happen.

https://www.motortrend.com/events/f...pBCQ1VR0tNEd0xWT7WgiTLrIuSCR1WZVgn44w6655CO8o

Ford needs to fire (or at least retrain) whatever team they have doing demand predictions. They have missed the mark (underestimated) with every major release in the last few years (Mach-e, Bronco, Maverick, Lightning, etc.)

 

[techguydave]

Ford needs to fire (or at least retrain) whatever team they have doing demand predictions. They have missed the mark (underestimated) with every major release in the last few years (Mach-e, Bronco, Maverick, Lightning, etc.)

No seriously, they clearly aren't doing proper (or any?) market research on these products. I hope they figure it out at some point because that will make for a terrible reputation if you keep severely underestimating demand constantly.

 

[GarageMahal]

No seriously, they clearly aren't doing proper (or any?) market research on these products. I hope they figure it out at some point because that will make for a terrible reputation if you keep severely underestimating demand constantly.

I doubt the demand was a surprise to Ford but it is a capacity issue. You can only sell as many as you can make.

Do you choose not to release a hot product because you cannot meet the demand? To Ford's credit they do not appear to be price gauging which is another way to manage demand...

 

[techguydave]

I doubt the demand was a surprise to Ford

" Demand has exceeded expectations. " ~ Source: https://www.motortrend.com/events/ford-ecrate-motor-eluminator-sold-out-sema-2021

 

[astricklin]

I doubt the demand was a surprise to Ford but it is a capacity issue. You can only sell as many as you can make.

Do you choose not to release a hot product because you cannot meet the demand? To Ford's credit they do not appear to be price gauging which is another way to manage demand...

Ford may not be but dealerships sure are.

 

[Sgt Beavis]

I’m not in marketing and I could have predicted this. The moment I saw one I had dreams of one day turning my Jeep into an EV.

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