There is no misinformation at our dealership. We are getting 4 allocations for the 2022 model. Ford will only be able to build about 15k lightnings for the 2022 year which is a short year. Ford went form 50k to 80k to 150k units for 2023. There are over 3k Ford dealers in the US and just over 2k of them are EV dealers. If 15k was accurate and the allocations were distributed evenly, that would only be 7 per store.
Sticking with the numbers. If Ford builds 15k +/- Lightnings in '22 and there were only 15k-20k reservations placed on the first day, it would appear that generally the above conclusion is correct.
That’s a rather large exception/assumption. Most dealers I’ve come into contact with and seen at least on this forum have submitted a priority list and I’m betting at least a majority of priority list reservations are not day 1 reservation holders, bumping quite a lot of people from MY22 ordering. Not to mention the ZEV state preference that appears to be becoming more and more evident.
I'm not sure it was smaller. It was definitely more regional as can be seen by the high number of orders from CA.
'everyone who reserved in the first 24 hours should have the opportunity to order' is a very flawed assumption. Let's say a smaller dealership happens to have a large number of early reservations because they aren't charging ADM and most other dealers in the area are. So they have 10 'day one' reservations. However because they sell relatively few F-150s, they are only getting 2 my 2023 allocations. These numbers are made up, but this is the situation that is occurring at dealerships like Granger.
There is no way the math works like this. It's not 15k divided by 2k or 3k dealerships. A dealership with 700 reservations shouldn't be allocated the same number of trucks as a dealership with 20 reservations or 100 reservations. Utah has 48 dealerships on the Ford directory, but the top 10 probably sell the massive majority of ford trucks.
It would have been too simple for Ford to deliver in order of time stamps of reservations made without factoring in all this dealership or VIP jump in line BS. They touted that over 50% of their reservations were made by people that had never owned a Ford product before like me, and their actions make me really wonder if that really matters to them.
Or they sell out of XLT on the next wave and you’re SOL since it wasn’t accepted. There is absolutely no reason they can’t log in and do it. Took my dealer 2 minutes maybe.
I'd start trying to find and contact the Ford regional rep for your area and/or if you have a Twitter account, reach out to Mike Levine.
I'd take a ride down there and make them do it on the spot given the circumstances. A lot of places will promise they're on top of it, you hang up, they have 3 calls waiting... hour later they forgot who you were. Just talk to the sales manager when you get there. They're the ones that usually take care of this kind of stuff. I finalized my order online, then called him right away. He accepted on his end within a minute and it showed up on my ford owners website.
