I'd almost respect the honesty if they'd just list their out-the-door price on the website instead of misleading people with MSRP, but then they wouldn't be a good little dealership if they were upfront.
Ford has done an absolutely terrible job with communication during this launch. Between constantly sending out clickbait marketing emails, to not talking about how this reservation process was supposed to play out, to the absurd price for the lowest retail ER truck.
lmfao, I guess those games they play work cause this guy clearly thought he was able to somehow one-up them in the past.
Even if you get a seemingly good deal, you still lost the game just by engaging them in the first place.
What's the dealer doing to deserve that? Why shouldn't the corporation actually researching, prototyping, building and delivering the product make that money?
I think a few of the legacy manufacturers understand that dealerships are an issue. They just need to break the stranglehold that dealerships have on lawmakers.
That's actually super surprising to me. InsideEVs has had Ford corporate on their videos multiple times and are one of the larger EV-focused outlets, so if there really were press/influencer prioritization I'd have thought they'd get one.
I'd hope they'll at least get some hands-on time with a...
Exactly. It's one of the best-selling vehicles in this country, they've got enough data to know what consumers will buy. Think about it, someone buying an EV right now is still in the early adopter phase. Those people usually have money to spend.
This is where I give Chevy props. There's no misunderstanding about their plan: Fleet and high margin trucks first, everyone else the next year. Simple as that.
In this notice it does use that specific example, but the language overall reads more broadly to me, and the paragraph quoted talks about bait, which in my mind includes the "$0 on order but $5k suddenly at delivery" tactic.