Article: Jim Farley Tries to Reinvent Ford With F-150 Lightning and Catch Up to Tesla

[MAhauler]

https://www.nytimes.com/2022/04/18/business/economy/jim-farley-ford-lightning.html

Jim Farley Tries to Reinvent Ford and Catch Up to Elon Musk and Tesla

Ford’s chief executive is about to introduce an electric F-150 pickup truck that could determine whether the automaker can survive and thrive in an industry dominated by Tesla.

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[cag]

Paywall

 

[Kevin22]

Try this one:

https://www.nytimes.com/2022/04/18/business/economy/jim-farley-ford-lightning.html

 

[Labs4Lightning]

Paywall

Try “reader view” this works on many paywall sites. I’m using iPad I choose reader view and can read article.

 

[Coolbreeze704]

https://www.nytimes.com/2022/04/18/business/economy/jim-farley-ford-lightning.html

Jim Farley Tries to Reinvent Ford and Catch Up to Elon Musk and Tesla

Ford’s chief executive is about to introduce an electric F-150 pickup truck that could determine whether the automaker can survive and thrive in an industry dominated by Tesla.

Tommy Boy?

 

[Greased Lightning! ⚡️]

“From a standing stop, the 4,000-pound truck surged forward. “Four seconds,” he shouted when it reached 60 miles per hour.”

Can we call this an official 0-60 time?

 

[IdeaOfTheDayCom]

Tommy Boy?

He's actually Chris Farley's cousin.

 

[gorwell]

Not much here, for those who don't want to do a workaround to read the article. Some notable lines:

Yet the Ford truck team’s first estimate for how many Lightnings it might sell was a paltry 20,000 a year. In part because of his team’s lowball estimate for Lightning sales, Mr. Farley, who became chief executive in December 2020, said he was increasingly convinced that Ford needed to transform itself.

“As an automotive company, we’ve been trained to put vehicles out when they’re perfect,” he said. “But with software, you can change it with over-the-air updates. Our quality system isn’t used to this software orientation.”

Mr. Farley said it was so critical for Ford to beef up its software chops that he spent months recruiting one of the top names in auto technology, Doug Field, who has held senior positions at Tesla and Apple.

Computer chips are a big concern. A shortage has been disrupting auto production around the world for more than a year, and outside the Dearborn Truck Plant a few hundred gasoline-powered F-150 trucks are parked and waiting for a minor but crucial component — the device that controls their automatic windshield wipers is delayed for the want of chips.

Mr. Farley took an hourlong tour of the Lightning assembly line [... At a section of the production line, ] [...] Bill Dorley, the box team leader , told Mr. Farley that his crew was practically ready to go. “We just need parts,” he said.

Just outside that section of the plant, heavy earth-moving machines were demolishing the concrete walls and floors of a building that was built in the 1930s to produce the Ford Model A. That space will allow the company to expand Lightning production.

He added that Ford planned to start making the motors and axles for its electric vehicles, rather than buying them from suppliers. “So our own plants are going to be very busy,” he said.

 

[vandy1981]

“From a standing stop, the 4,000-pound truck surged forward. “Four seconds,” he shouted when it reached 60 miles per hour.”

Can we call this an official 0-60 time?

Noticed this, too. It will be faster than my I-Pace if true.

Was this with the 1000 pound payload that everyone talks about? I bet it will go 0-60 in 2.0 without it .

 

[Fordskeptic]

“From a standing stop, the 4,000-pound truck surged forward. “Four seconds,” he shouted when it reached 60 miles per hour.”

Can we call this an official 0-60 time?

4,000 Pounds? They can't get the weight even close to correct, not sure 4 seconds is official. Ha!

 

[Greased Lightning! ⚡️]

Noticed this, too. It will be faster than my I-Pace if true.

Was this with the 1000 pound payload that everyone talks about? I bet it will go 0-60 in 2.0 without it .

Drop it a couple inches with lighter wheels and stickier tires. Send it!

 

[RidetheLightning]

4,000 Pounds? They can't get the weight even close to correct, not sure 4 seconds is official. Ha!

Jim Farley must have said “4 seconds!” right after the writer asked him “how fast can this 4000lb truck go 0-60?”

 

[Fordskeptic]

NYT...all the news that's fit to print...how the mighty have fallen.

 

[sotek2345]

Another article claiming the 4.0 second (flat) 0-60 time.

https://www.autoevolution.com/news/...htning-platinum-it-blew-our-minds-186939.html

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