Skidrowe
Well-known member
Nobody is going to turn down an opportunity to order because it might not be fair for others. My dealership said they weren't prioritizing anyone because they felt that was the only way to keep those first 25 spots fair. I asked to be prioritized, but accepted their answer and respected it. I then settled in to watch the show for the next year or two.I reserved at 11:30 pm night of reveal, after the wife went to bed. I didn’t do anything special other than to be a loyal customer for the past 17 years. I talked to the salesman once early on and he was clueless.
However, I believe invitation to order should have most certainly been first come first served. Also, should have been limited to one order per customer.
That being said, when the dealer called and asked me to jump my answer was “How high?”
When I learned that there was going to be a wave 7 and it was for unfilled allocations at the dealerships that had a reservationist not make an order or push it out to the following model year, I started texting my salesman. They had a pretty short window of time to find a customer who wanted a Lariat trim and had a reservation with them. An email to every reservation on the dealer's list was going to result in 1 happy person and many upset people who weren't going to be fast enough with their responses. Not to mention the confusion it would cause every person not familiar with the ordering process. One email at a time was going to take days if people took too long to respond due to any circumstance that prevents them from checking email throughout the day. It turns out that my proactive efforts were going to save them a lot of work and heartache. So I was selected as a wave 7 customer.
I agree that first come first served is the most fair way, but it's incredibly difficult with the dealership model. Not to mention abandoned reservations (not orders), allocation promises to dealerships (if a reservation isn't made, should they lose that opportunity if the next person on the list reserved in a different state/dealer?), limited manufacturing capacity that Ford wants to max out, and influencers/famous people they want to be seen in their trucks.
I was more than ready to make the most of any opportunity that presented itself to me. It appears like many others in our build week might have done the same. Or like you, were rewarded for past loyalty and relationships. Either way, congratulations. It feels good to be rewarded.
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