Could we expect price drop soon?

[Pioneer74]

Introduce a ranger lightning and drop the prices ob that, that is the sweet spot truck for many home owners, active lifestyle

That's what the Tennessee plant is for.

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[TheBigBezo]

A Lightning Ranger is a no brainer IMO and maybe where they should have started.

I'd love a good mid sized EV truck. Plus I happen to like how the current Rangers look.

 

[kkgg]

I'd love a good mid sized EV truck. Plus I happen to like how the current Rangers look.

I think it isdue for a refresh. The interior is not bad(at best). Rear seat legroom is worse (like a compact car).

 

[Yellow Buddy]

WSJ is now saying there is an oversupply of chips- maybe as component prices decrease so will MSRP for the F150L.

I’ll believe it when folks start getting their heated steering wheels retrofitted.

 

[Blainestang]

A Lightning Ranger is a no brainer IMO and maybe where they should have started.

People aren’t willing to pay huge money for a Ranger here. $90k F-150? Sure. $70k Ranger? Probably not.

 

[F150ROD]

People aren’t willing to pay huge money for a Ranger here. $90k F-150? Sure. $70k Ranger? Probably not.

I was thinking more in the $60k Range with extended Battery, with Magnaride and 15” screen. I would assume those shopping for a Rivian would consider it. But then again that’s why I don’t work at Ford

 

[Blainestang]

I was thinking more in the $60k Range with extended Battery, with Magnaride and 15” screen. I would assume those shopping for a Rivian would consider it. But then again that’s why I don’t work at Ford

It will need a bigger battery than MME to get similar range, plus AWD since it’s a truck, and those options, I can’t imagine it being $60k when you can’t even get an ER AWD Mach E for $60k and the GT Performance with magneride is $75k.

I like the idea of an EV Ranger, but I don’t think it would make Ford nearly as much money per kWh used of Ford’s limited battery supply.

 

[Roy2001]

Cybertruck would be an indicator. Let’s see.

 

[VTbuckeye]

The ranger just wouldn't cost that much less than an F150. Getting a midsize truck historically has been a choice based on size, not price. The smaller trucks are less expensive, but not a lot more and in base configuration the full size are much more capable. I had a 2011 f150 crew cab that felt larger than an I needed. I replaced it in 2018 with a 2017 Tacoma. Yes the taco was smaller on the outside (narrower, a bit shorter) but to have a similar bed volume the long bed crew cab we would have been required and that is within a few inches of the f150. The interior volume of by the taco was so much smaller. We could use the f150 for family trips if needed. The taco had as much space as a Corolla. As much as I would prefer a 212 inch long truck, the full size is so much more capable/versatile.

I almost think that a maverick size would be better than ranger. Either small or large. The small could possibly get away with much less battery than the full size and the bed is already a compromise size and interior is not large. The margins are probably tighter on the small vs full size, but it would also be a unique vehicle in the market (much like the lightning is currently, but won't be forever). Tesla's price reduction has a thrown a wrench into pricing for other automakers. We will have to watch and see how this all plays out over the next few months to years.

 

[KrazyEd]

Since I just picked mine up today, I would expect a major price decrease on Tuesday.

 

[KevinC]

Since I just picked mine up today, I would expect a major price decrease on Tuesday.

I Think they might avoid an outright price decrease and instead start offering some form of rebate/incentives when they start feeling the pressure hit. If they don't have the orders to sustain a 150k a year rate they're going to find a way to keep those factories busy. They might justify an actual decrease if they switch to LFP for the PRO/XLT SR next year. (fingers crossed) The funny thing about rebates vs decrease is what will push the IRA thresholds and if Ford put that's much direct connection to the IRA. Can't wait for the real competition to heat up end of this year.

 

[Blainestang]

I Think they might avoid an outright price decrease and instead start offering some form of rebate/incentives when they start feeling the pressure hit. If they don't have the orders to sustain a 150k a year rate they're going to find a way to keep those factories busy. They might justify an actual decrease if they switch to LFP for the PRO/XLT SR next year. (fingers crossed) The funny thing about rebates vs decrease is what will push the IRA thresholds and if Ford put that's much direct connection to the IRA. Can't wait for the real competition to heat up end of this year.

Yeah, I doubt they'd do an actual price decrease, except perhaps lowering the price of the XLT ER slightly to squeeze it under the $80k mark. However, by doing that, it makes people substantially less likely to buy the Lariat SR, Lariat ER, and Platinum *even if they can afford it* because the XLT ER would now be a notably better value. That makes the highest-margin trucks look like a bad value and that's no good.

I think they priced the XLT ER just over $80k for that reason and saving batteries by pushing people toward SR.

 

[kkgg]

People aren’t willing to pay huge money for a Ranger here. $90k F-150? Sure. $70k Ranger? Probably not.

Why not. F150 is too big to maneuver. A fully loaded mid size truck for 70k is a good deal. Fur eg: rivian r1t

 

[Blainestang]

Why not. F150 is too big to maneuver. A fully loaded mid size truck for 70k is a good deal. Fur eg: rivian r1t

Ranger and Rivian aren't even on the same planet for brand image.

If Ford built a Rivian-esque Ranger, it would cost basically as much to build as the Lightning, and then it would fail miserably like the VW Phaeton.

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