TheVerge: ‘I’m out’: Ford’s F-150 Lightning price hikes are costing it customers

[hturnerfamily]

But, I thought nobody got one!

only a few of us, by some estimations... although it's really a lot more than some would want everyone to think...

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[Amps]

"I refuse to support OPEC. I'm not going to criticize you for making a decision I disagree with."

 

[astricklin]

From my understanding they tried to standardize the chassis as much as possible to ramp production quickly. I would assume if orders start to dry up do to the price increases, they’ll start to un-bundle options to get the base price of each trim down. Up until now they haven’t needed to do this when they were selling every truck they produced.

For example I’m sure they could slash several thousand dollars from the base price by removing the front motor and offering a 4x2 option, which would probably be very popular on the Pro trim. I would have preferred a truck without a moonroof and the Ford branded EVSE, but had to get one if I wanted a Lariat with the ER battery. Hopefully more volume production will allow customers to only add exactly what they need in the future.

If I'm accurately interpreting the things I have read, I would expect fewer options in the future. Farley wants to reduce manufacturing complexity to help cut costs and this means moving more towards building set configurations. I'd imagine we see things moving more towards how Honda or Toyota are where the only options are really in the difference between trim levels.

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