swajames
Well-known member
I think we all agree Ford messed this up and should never have promised a 40K truck where they knew from day one they would lose money on every Pro sale at that price. But with that said, the article doesn't have it right IMO. It's not costing Ford customers when a customer who would only by a Pro if it were still 40K cancels an order, it's getting them out of an unprofitable sale. And some people at least did get a Pro at the launch price. We're already seeing that's not going to happen with the Silverado EV and others.
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