techguydave
Well-known member
- First Name
- Dave
- Joined
- Oct 16, 2021
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- Northeast Ohio
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- IT
Clearly they want most consumers to go XLT for that sweet, sweet profit. The Pro being offered to consumers is a loss leader to say that they have an EV truck for under $40k. I'd assume they knew they'd get a ton of people buying the Pro with ER if it were offered, but then they wouldn't make as much on the XLT and up.
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