rodhx
Well-known member
I understand it's possibly more profit because that's the decades-old mindset I mentioned. But in this case it could cost actual sales and demonstrates a lack of understanding of the EV market. Most EVs I have owned/shopped include heated seats for all trim levels. Ford doesn't.?‍I am not sure that I agree that Ford doesn't understand. Buy locking heated seats out of the PRO trim, it pushes folks to XLT or higher. That is more profit for Ford.
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