2023 F-150 Lightning Order Banks Open 5/9/23 (No Reservation Required)

[TaxmanHog]

UPDATE 5/9/2023

Good morning Noel,

Sharing the news that as of this morning the F-150 Lightning will be available to order by all retail customers, with updated pricing.

Here’s what you should know:

• We are lowering the MSRP of the F-150 Lightning XLT with extended range battery by $2,100, which means it is eligible for $7,500 in federal tax credits under the Inflation Reduction Act
• XLT standard range and Lariat standard range MSRP are both increasing by $1,000 each
• Ford will prioritize current order holders to ensure a timely delivery of their trucks

===============

That includes folks who do not have a reservation.

From: Ford's Q1 2023 Earnings Report:

INFORMATION
23MY F-150 Lightning Order Bank Opening To All Customers 5/9/23

ACTION REQUESTED
Please review this document with your dealership teams

SUMMARY
On May 9. 2023. Ford will open the 23MY F-150 Lightning order bank to all customers. No reservation is needed in order for customers to place an order. Prior to this date. customers needed a reservation and were invited to place an order through the F-150 Lightning Reservsation to Order Program.

eCommerce
Ford.com will open for all customers to place 23MY F-150 Lightning orders from May 9.2023.

WBDO (Offline ordering)
Dealers will be able to input 23MY F-150 Lightning orders in WBDO from May 9. 2023.

Reservation Lists
Dealers can putt a conversion list from cni.ford.com under the .F-150 Lightning Reservation to Order Program" or by clicking HERE. Cancelled reservation holder lists will also be loaded into Consumer Connection+ for your teams to review. should you want to inform customers of available series and price updates.

23MY COVP Process
Dealers are required to input all 23MY F-150 Lightning retail orders into the 23MY F-150 Lightning COVP Program from May 9.2023. Dealers can find program details on cni.ford.com.

Recommend. Order Deposit
Dealers are encouraged to review their current F-150 Lightning eCommerce order deposit strategy. Dealers may choose their deposit minimum in eCommerce between $500 and $1500.

F-150 Lightning Allocation Program
Similar to the Bronco Allocation Program, dealer allocation will be determined for both 23MY and 24MY F-150 Lightnings. Any dealer that receives more 23MY retail orders than their earned allocation is subject to having their allocation debited from their 24MY earned allocation. This Program benefits dealers and customers as it allows for the prioritization of retail orders while maintaining a fair. reasonable and equitable two-year allocation total for dealers.

Series Availability Overview - Subject to change
XLT, series now has improved availability, Lariat and Platinum series will be available to all customers upon order bank open from May 9.2023. Pro series is sold out for 23MY F-150 Lightning.

Pricing Update
On May 9th 2023. an EFC outlining a price update for 23MY F-150 Lightning will be posted to FMC Dealer. Please review this upciate with your team on May 9..

QUESTIONS
Please contact your Sales & Inventory Specialist with any questions or email evteameford.com

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[lakeguy55]

"Pricing Update
On May 9th 2023. an EFC outlining a price update for 23MY F-150 Lightning will be posted to FMC Dealer. Please review this upciate with your team on May 9.."

I don't suppose this is going to be a price reduction...

 

[rdr854]

Interesting. I suppose that this means that a significant number of reservations were cancelled and Ford is now left with excess capacity for MY2023. I also hope that reservation holders get their trucks first.

 

[rdr854]

"Pricing Update
On May 9th 2023. an EFC outlining a price update for 23MY F-150 Lightning will be posted to FMC Dealer. Please review this upciate with your team on May 9.."

I don't suppose this is going to be a price reduction...

If there is a price reduction (and I assume you were being sarcastic), then it should be retroactive - at least to the extent that any vehicle that has not yet been delivered.

 

[Amps]

I don't suppose this is going to be a price reduction...

I think it will be. Lithium pricing spiked by 10x, crashed, and bounced back a little.

FWIW, I also think an LFP SR battery in an ER-sized enclosure will be announced soon.

 

[astricklin]

The conversion rate of reservations was way lower than they expected. I wonder how the trim mix is set, or if they're able to wait till more orders are in before setting it in stone. It seems so far things have been heavily skewed towards lariat and I feel like they should be making a lot more XLT available.

 

[astricklin]

I kind of wish my pro that's being built right now was getting the lfp battery. I'd trade some acceleration speed for battery longevity and not worrying about 100% charging.

 

[chl]

This caught my eye:

"Cancelled reservation holder lists will also be loaded into Consumer Connection+ for your teams to review. should you want to inform customers of available series and price updates. "

I cancelled my order due to huge price increase...maybe there is still hope?

 

[F150ROD]

RIP Greedy Dealers

 

[Silenze]

This caught my eye:

"Cancelled reservation holder lists will also be loaded into Consumer Connection+ for your teams to review. should you want to inform customers of available series and price updates. "

I cancelled my order due to huge price increase...maybe there is still hope?

It would be a no brainer to drop the extended range XLT by 1000$ so it qualifies for the tax rebate.

Or just allow customers to buy out their lease for electric vehicles to get around the requirements.

 

[intensifi]

Confused. There are so many for sale on cars.com.

 

[swajames]

A lot of those cars.com vehicles are likely yet-to-be-collected and/or in-transit customer orders listed on dealer websites as inventory and which in turn ended up on cars.com etc. Both my Bronco and my Lightning appeared on my dealer's website as inventory, because their website like others is fed data by Ford when the vehicles ship from the factory. If you'd asked about them they weren't available, but if you just looked at the website it would have appeared that they were. Why dealers do this I have no idea, but they do and it creates confusion.

 

[astricklin]

A lot of those cars.com vehicles are likely yet-to-be-collected and/or in-transit customer orders listed on dealer websites as inventory and which in turn ended up on cars.com etc. Both my Bronco and my Lightning appeared on my dealer's website as inventory, because their website like others is fed data by Ford when the vehicles ship from the factory. If you'd asked about them they weren't available, but if you just looked at the website it would have appeared that they were. Why dealers do this I have no idea, but they do and it creates confusion.

My truck showed up as soon as my window sticker was generated.

 

[COrocket]

The conversion rate of reservations was way lower than they expected. I wonder how the trim mix is set, or if they're able to wait till more orders are in before setting it in stone. It seems so far things have been heavily skewed towards lariat and I feel like they should be making a lot more XLT available.

When you have a massive launch event touting the affordability of the base level trucks and then severely restrict their production to where people can’t order them, it wouldn’t be surprising if the cancellation rate is massive.

 

[astricklin]

When you have a massive launch event touting the affordability of the base level trucks and then severely restrict their production to where people can’t order them, it wouldn’t be surprising if the cancellation rate is massive.

You forgot the raise the prices by 50% on that base model as well. And significantly on other trims as well.

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