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Ford Marketing continues to amaze...

brewski

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I just received this email.
Folks, I've had my truck 3 months now.

Ford F-150 Lightning Ford Marketing continues to amaze... 1681493864897
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USA EV

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Same here! Some email log jam must have cleared.

Hopefully it's all straightened out for new folks!
 

Blainestang

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They never sent me my picture at all (December delivery), so better late than never!

I was able to get a Ford guy on Twitter to track down the picture and send it to me, though! Some wires got between the camera and my truck, so maybe that's why they didn't send it originally. Who knows?
 

3rdgenfan

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I was wondering why I got an email that said my truck has left the assembly line.

Their email list must've needed an OTA update :)
 

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astricklin

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It seems the be pretty common that this email is severely delayed. My thoughts are that it is too likely that there will be delays between when it rolls off the assembly line and when it finally reaches the dealer that they actually are waiting till they are informed of delivery to send these. It's better to apologize for a photo coming later than the vehicle.
 

YankeeCP

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It seems the be pretty common that this email is severely delayed. My thoughts are that it is too likely that there will be delays between when it rolls off the assembly line and when it finally reaches the dealer that they actually are waiting till they are informed of delivery to send these. It's better to apologize for a photo coming later than the vehicle.
Lol thinking they would apologize for either
 
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brewski

brewski

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This simply solidifies how out-of-wack their system is.
 

davehu

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I haven't seen an email since March 3rd. Haven't seen my truck either. (built 2/5) :(
 

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detansinn

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I can't wait to get my assembly picture in 3 months given that I got my truck last week.
 

TaxmanHog

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This simply solidifies how out-of-wack their system is.
This communication has been plagued with untimeliness all along, the eb & flow of production last year also caused similar issues.

Could be that they manually held a large batch of these photos so as not to generate more anxiety during the hold process, mostly out of concern for those trucks that had not left the Rouge compound, destination rail holding lots and or dealers when the stop hold or was issued.

Hopefully once the stream of resources stabilize, the bugg's in production are smoothed over, someone in Communications/IT support could tune the automated process for when these photos go out, simply pin it down to when it gets a BUILT status date and don't worry or fret over the issue of dealer delivery as that blessed event has so many variables.

Just my humble opinion
 
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brewski

brewski

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This communication has been plagued with untimeliness all along, the eb & flow of production last year also caused similar issues.

Could be that they manually held a large batch of these photos so as not to generate more anxiety during the hold process, mostly out of concern for those trucks that had not left the Rouge compound, destination rail holding lots and or dealers when the stop hold or was issued.

Hopefully once the stream of resources stabilize, the bugg's in production are smoothed over, someone in Communications/IT support could tune the automated process for when these photos go out, simply pin it down to when it gets a BUILT status date and don't worry or fret over the issue of dealer delivery as that blessed event has so many variables.

Just my humble opinion
I don't disagree.
But, a company with these resources should have either better email automation OR better quality control in marketing.
The entire process AFTER signing up for the waiting list was a goat rope.
Starting with the "time to order" email which took you to a page that wasn't live until the next day.
If I wanted to waste time, I'd do a timeline of buffoonery...I have better things to do.
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