Ford needs to let us buy the pro with extended range

[Whoosh]

In related news, did anyone catch Elon saying the Cybertruck would be released "in about a year or so" during the Tesla cult AI event. During this same event Elon thinks Tesla is going to introduce a robot next year...go figure

Yes, to drive the cyber truck, the robot is gonna be bulletproof too!

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[astricklin]

So to get back on topic. Ford originally wasn't going to allow Broncos to be ordered with the Sasquatch package unless you also ordered with the automatic transmission. At some point they decided to change this because of consumer demand and allowed it to be ordered with the manual transmission as well.
Anyone have any thoughts on how we can pressure Ford to change their minds and allow retail buyers to order the ER battery on the Pro?
Everyone that goes to any events showcasing the lightning needs to ask about this topic and express their desire for this combination.

 

[GeorgeK]

This is the model that will sell best. If this model isn't available to none fleet buyers than the Tesla cybertruck is a much better deal. Waiting on Ford to change their mind before I order one.

I was talking to a dealership and they said it will be 2024 before they get any of them delivered to potential customers

 

[astricklin]

I was talking to a dealership and they said it will be 2024 before they get any of them delivered to potential customers

Ford states that customer deliveries will start spring 2022 and the pro trim will be available from the start of production so I don't know what information this dealer is basing this statement on.

 

[Pioneer74]

I was talking to a dealership and they said it will be 2024 before they get any of them delivered to potential customers

TT builds are scheduled to start in the next couple of weeks. PP builds are scheduled for next January/February. Job1 is currently around April/May. They should get some before 2024.

 

[astricklin]

Honestly, unless they have the information in writing, I wouldn't trust the dealership to have any information that's not already available online. Especially not a salesperson. The first salesperson that I spoke with at the Toyota dealership I bought my Prius from didn't even know it was a hybrid....? If they hadn't had the one I wanted at a huge discount I would have just went elsewhere.

 

[V8Nissan]

I still think it's just a rumor about not being able to get the ER battery on the pro (general public). there has been no rock solid proof of this that I can find, just people on the internet making statements of such. Of course if it's on the net it must be true right? ?

Everything on Ford's website says it's available and does not stipulate JQ public or fleet only. Just says it's available.

If someone has a link from Ford that shows this is a definitive requisite for fleet to obtain. I'd like to see it.

I received these emails after extensive contact with Ford media about being able to purchase a Pro ER for retail. I was mislead into believing I could purchase the pro ER by the initial media coverage as well as communication with my dealer and Ford Facebook reps. I was eventually told the ER is not for retail purchase in an email from Ford customer support. I have since canceled my reservation for this reason. I've edited out identifying information for privacy.

Facebook messenger rep;

Hi Doug. Thank you for taking the time to send us a message. My name is Zac; I’m a Social Media Specialist for Ford. We’re happy to hear that you are interested in a new Ford F-150 Lightning! The F-150 Lightning Pro range options begin with a targeted EPA-estimated 230 miles starting at a price of $39,974 MSRP. Customers can also choose an extended range battery increasing range up to targeted EPA-estimated 300 miles at a starting price of $49,974 MSRP.
Zac
Ford Service Team

Dealer email ;

Doug,



Here is another bit of info that I was able to find. It sure looks as if normal consumers will be able to get the extended battery.



Freeda



Thank you,

Freeda
Lebanon Ford

Ford customer support email

Dear Mr. ****

Thank you for contacting Ford Motor Company regarding the all-new 2022 F-150 Lightning, the quickest and most powerful F-150 ever with a targeted 300 miles of All-Electric range. We understand that you had an issue reserving your vehicle. We apologize for any confusion and frustration.

As of now, all F-150 Lightning Pro Reservations are to be for Fleet vehicles only. The Pro trim level is not available for Retail Purchases. All Fleet reservations are handled on our Customer-facing website www.fleet.ford.com. If you have any questions or would like to sign up for a Fleet Account, you can contact our Fleet Customer Information Center at 1-800-343-5338. They are available Monday through Friday 8:30am-5:00pm EST.

If you have any additional questions, our Marketing Program Headquarters is here to help. Please visit us at www.ford.com or give us a call at 1-800-334-4375. We are available Monday – Friday from 8:00a.m. – 8:00p.m. EST.

Sincerely,

Jenna
Ford Marketing Program Headquarters
Ford Motor Company

Ford media email;

Hello Doug -



Thank you for reaching out to Ford. We are thrilled you are interested in the F-150 Lighting! The Lighting Pro trim level with standard range is available to order for retail customers, you can reserve at ford.com for $100 deposit. The Lighting Pro trim with extended range is available for commercial customers only at this time. If you’d like to get updates on how to purchase this model, you can visit fleet.ford.com where we are accepting information to register your interest, however, this does not secure an order.



Thank you and enjoy the weekend ahead!

Best,

Elizabeth

 

[GeorgeK]

Ford states that customer deliveries will start spring 2022 and the pro trim will be available from the start of production so I don't know what information this dealer is basing this statement on.

Perhaps because they are only projecting 15k units in 2022 and slowly ramping up to 80k doesn’t say much for availability now does it especially if everyone has to order one the backlog will be endless

 

[Sun Devil]

Anyone have any thoughts on how we can pressure Ford to change their minds and allow retail buyers to order the ER battery on the Pro?

At today's Lightning Tour in Phoenix, I asked one of the Ford reps about whether the Pro trim would eventually have the ER battery for consumers. He said it is likely, but not right now with limited supply of battery packs. He thinks it will be available eventually, just not now.

 

[astricklin]

At today's Lightning Tour in Phoenix, I asked one of the Ford reps about whether the Pro trim would eventually have the ER battery for consumers. He said it is likely, but not right now with limited supply of battery packs. He thinks it will be available eventually, just not now.

That's helpful however I also have to take it with a grain of salt because these folks are simply marketing representatives and they can give customer feedback to management teams, but in the end the people who are staffing the event have no say on future product offerings. Now if someone like Darren Palmer or Linda Zhang say it I'll be more certain that it will happen.

 

[Roy2001]

XLT starts at $53k and extended range XLT would be $63k, is that right?

I am seriously thinking to get the pro for $40k, and trade in for next generation in 3 years.

To spend $70k on brand new technology is a little risky. The features I would absolutely miss with a pro model are 360 camera and heated front seats.

 

[Skynetf150]

XLT starts at $53k and extended range XLT would be $63k, is that right?

I am seriously thinking to get the pro for $40k, and trade in for next generation in 3 years.

To spend $70k on brand new technology is a little risky. The features I would absolutely miss with a pro model are 360 camera and heated front seats.

On xlt the extended range battery isn't 10k option like on the pro its 7k on xlt, im torn on what to do as well part of me thinks I should just buy the pro model but than I'd really miss having the rang and power of the bigger battery and Co pilot 360

 

[Sun Devil]

On xlt the extended range battery isn't 10k option like on the pro its 7k on xlt, im torn on what to do as well part of me thinks I should just buy the pro model but than I'd really miss having the rang and power of the bigger battery and Co pilot 360

I am in the same boat. I really want the extended range, but that is an additional $20k for total price of $60k. It is hard to swallow a $20k price increase for more range. The 360 camera is available as an option on the Pro. Co-Pilot 360 2.0 is standard on the Pro. Honestly, it all depends on how rich I feel at the moment. I swing from a Pro clear to a Lariat Premium. I think the biggest issue is that the 2nd Gen will be out in 2025. I may want to upgrade then.

Of course all of the configurations and pricing is subject to change as we really won't know until later in October.

 

[Losi]

I’m probably just getting old—my kids remind me all the time with my music preferences—but I prefer using my mirrors and the occasional glance over my shoulder to park and drive my cars. My wife has a top trim Telluride with all of the driver assist paraphernalia and it absolutely drives me nuts—it course corrects for the slightest, inconsequential deviation (so I veer 2cm when I take a sip of my coffee taking the kids to school, sue me) beeps when I turn the signal on and a car is close (yes I see it, thank you) and the camera changes angles when you merge (really?). Don’t get me started with the steering wheel vibrator. Yes, you can disable it but I don’t even know how to do that. I’m automotively illiterate and generally helpless. I understand some people like the co-pilot, but my goodness that we need this much help driving doesn’t speak well for our evolution as a species.

I’ll take the Pro, regular battery and no options please. It seems like an incredible value at that pricepoint, and if it has some serious issues I’m not as far in the hole as I would be with a higher trim.

 

[shutterbug]

I’m probably just getting old—my kids remind me all the time with my music preferences—but I prefer using my mirrors and the occasional glance over my shoulder to park and drive my cars. My wife has a top trim Telluride with all of the driver assist paraphernalia and it absolutely drives me nuts—it course corrects for the slightest, inconsequential deviation, beeps when I turn the signal on and a car is close, and the camera changes angles when you merge. Don’t get me started with the steering wheel vibrator. Yes, I guess you can disable it but I don’t even know how to do that. I guess I’m automotively illiterate. I understand some people like this stuff but my goodness that we need this much help driving doesn’t speak well for our evolution as a species.

I’ll take the Pro, regular battery and no options please. It seems like an incredible value at that pricepoint, and if it has some serious issues I’m not as far in the hole as I would be with a higher trim.

You do know that Pro includes a whole bunch of driver assist features as standard?

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