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Ford not honoring First Responder discount [Resolved]

Should Ford uphold their commitment to First Responders and honor my discount?


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Taranis

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Has anybody else had trouble getting @Ford Motor Company to honor their First Responder discount? After registering as a first responder (VOLUNTEER fire fighter) on ID.me I received my eligibility certificate from Ford one day prior to purchasing and taking ownership of my 2023 Lightning XLT. When I got to the dealer the next day they said that the system showed my Lightning as not being eligible. However, the First Responder Eligible Vehicles website clearly shows the Lightning: https://fordrecognizesu.com/firstresponder/home/eligiblevehicles. Additionally, the email I received listed vehicles that were ineligible and the Lightning was NOT on that list. The ineligible vehicles are also listed in the fine print on the program website. This is the list: "Available on the purchase or lease of any new and eligible 2022/2023/2024 Ford or Lincoln vehicle. Not available on AviatorĀ®, NavigatorĀ®, MustangĀ® Dark Horseā„¢, Mustang ShelbyĀ® GT500Ā®, Mustang Mach 1Ā®, F-150Ā® RaptorĀ®, RangerĀ® Raptor, Ford GTā„¢, BroncoĀ® and Bronco Raptor."

So it seems pretty clear that the Lightning is eligible and Ford should be honoring my discount. Has anybody run into an issue with getting your discount? In my attempt to get Ford to honor their commitment I also contacted their customer service and created a case # on October 30, almost 40 days ago, and they still haven't made a decision. During that time I fought a 225 acre forest fire for 12 straight hours overnight and 16 hours total before my department was released.

So, what do you say @Ford Motor Company?? Do you honor your first responders or not?

Ford F-150 Lightning Ford not honoring First Responder discount [Resolved] 20231109_003933.JPG
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Taranis

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Yup.
 

Snakebitten

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I try to give Ford the benefit of the doubt when possible.
I certainly can't on this.
It's ridiculous, but I bet if you could just get access to someone with the necessary authority, you'd get the discount.

Problem is, nobody cares enough to make the effort to get that OK on your behalf. And obviously the dealership isn't willing to give you the equivalent discount, or they would have.
 

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jerock

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Retired FF & EMS & wasnā€™t aware of it so didnā€™t ask for it
 

Yellow Buddy

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Seems creating this post and sharing it w/ Ford's First Responder Recognition Dept worked! Ford is honoring their commitment and sending a $500 check. Thanks so much, @Ford Motor Company!!
Does that mean I can now make a joke about this?

Ford knew you werenā€™t always first on scene. Next time, push Bob out of the way and make sure youā€™re the first responder.
 
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Taranis

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Ha, dammit Bob!! I knew I shouldn't have let you use my fire rake!!

Actually, maybe what I should have told Ford is that I WAS the FIRST responder because I was flying toward the fire in my badass Lightning!
 

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Maquis

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Seems creating this post and sharing it w/ Ford's First Responder Recognition Dept worked! Ford is honoring their commitment and sending a $500 check. Thanks so much, @Ford Motor Company!!
Glad it worked out! You should probably update the title of this thread.
 

TaxmanHog

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Seems creating this post and sharing it w/ Ford's First Responder Recognition Dept worked! Ford is honoring their commitment and sending a $500 check. Thanks so much, @Ford Motor Company!!
Congrat's, I adjusted the thread title and closed the conversation now that it's resolved.
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