Sponsored

New BlueCruise e-mail from Ford

PrimeRisk

Well-known member
First Name
Mark
Joined
Aug 4, 2024
Threads
5
Messages
110
Reaction score
116
Location
Denver-Metro
Vehicles
2024 F-150 L Lariat, 2023 Tesla MY, 2021 Tesla MYP
Occupation
Technonerd
I know the new pricing structure for BlueCruise has been covered extensively on the forum, but it appears the push is on to get subscriptions up. The trial on my '24 Lariat is coming to an end in a little over a week and I received this e-mail last night:


Ford F-150 Lightning New BlueCruise e-mail from Ford 1729691366996-5a

I'm sure it's just an automated marketing message, but the e-mail address it is from appears to be a CSR e-mail ([email protected]), not some generic marketing address. The e-mail cites "As we discussed on the phone", but I haven't gotten any calls.

I'm interested if anyone else has been receiving e-mails or calls from Ford about subscribing to BlueCruise. Moreover if anyone has been contacted by Ford seeking feedback on why you may or may not be subscribing to BlueCruise. I do have constructive feedback on why I think it's still very over priced and will not subscribe. Clearly Ford is struggling with getting subscribers and collecting feedback is a good way to figure out why the numbers aren't where they want them to be.

Tesla, famous for having no marketing department, seems to be very interested about why one of their customers stops subscribing to their FSD product. My wife and I own 2 Teslas. We purchased the permanent FSD on one and didn't on the other. Earlier this year Tesla offered all owners a 30 day free trial of FSD. We used it for that month, but did not subscribe as that's my wife's car and we take mine for travel. We got a survey asking us about our experience and feedback on why we didn't subscribe following the trial.

We did, however, subscribe for a single month as we decided to take her Tesla for a road trip in late June and felt that 10 day trip was well worth the expense as we traveled over 2500 miles. After cancelling, we got a personal contact from Tesla again asking us why we didn't continue the subscription especially considering we had purchased FSD outright on our other Tesla. We again provided feedback.

So Ford, are you asking questions on why subscriptions are so low?
Sponsored

 

TaxmanHog

Moderator
Moderator
First Name
Noel
Joined
Jan 19, 2022
Threads
166
Messages
11,832
Reaction score
12,317
Location
SE. Mass.
Vehicles
2022 Lightning Lariat-ER Max Tow & 2024 Harley-Davidson Road Glide CVO-ST
Occupation
Retired
So Ford, are you asking questions on why subscriptions are so low?
I haven't had any contacts, but then I have several more months to go on my subscription.

If Ford would get the updates out timely, they might encourage more participation, as it stands I'm not sold on the conveniences in my particular use case, which comes to low monthly miles and rare long road trips.
 

RickLightning

Well-known member
Joined
Jan 17, 2022
Threads
79
Messages
4,862
Reaction score
6,391
Location
SE MI
Vehicles
'22 Lightning ER Lariat,'22 Mach-E Premium 4X
 





Top