New price increase again - $5K on 2023 Lightning

[boggle]

Way more than that. Pros on the lot or used are being listed on the $70000s.

Off the lot you can still get the federal rebate. Demand will tank at these prices after 12/31. Ford is aware of the market and is pricing the lower trims accordingly to align with demand. Why let your dealers scalp when you can do it yourself?

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[Maquis]

I’ll say it again, Ford is not going to kill their Bread and Butter XL ICE F-150. Then you have to factor all these businesses wanting an ER Pro. There is not enough for the regular consumer.

After watching the Rogue Factory video I can see why Ford packages everything but it would be nice if everything was broken down. 12” vs 15”, pleather vs cloth. BC vs No BC etc.

“Rogue Factory”……Freudian slip?

 

[Blainestang]

When I called around for quotes Travelers told me they'd pay 20% over MSRP for a replacement if the same or newer model year truck wasn't available. That looks pretty good right about now.

Yeah, I'm working on updating my insurance coverage, and I need to make sure someone is going to pay like $65k if it's totaled.

 

[TF1000]

Wait...there has been a third price increase on the pro? Last straw for me if true. This would have been my first ford ever and I'm 64 years old. Will probably get an EV car (Bolt?, Kia EV6?) and a used ICE pickup instead.

 

[gymgeek]

And people have been having a hard time getting the dealers to apply the price protection for the pro when it was $5k. At $11k, these dealers are gonna be an even bigger PITA. Yay...

 

[BennyTheBeaver]

Wow, my MY23 Pro that I paid $46,294 for is going for $62,444!

I believe that means the newest price increase is another $4,150.

I gotta be honest, if there is still a tax credit...that price is about what this truck is worth. Ford hit a homerun, if only they could fix the dealer model. I don't know if I'd do it all over again. The truck is amazing, the BS we have to deal with the dealers is by far the worst part of the truck.

 

[theblunden]

I'm guessing XLT's might be available to order tomorrow in a new order wave.... They seem to be closing the gap between XLT and Lariat. The price of the Pro doesn't matter because it's sold out for MY23 aside from fleet orders. We all saw the price hikes coming let's be honest

 

[Eastbaylightning]

Wow, my MY23 Pro that I paid $46,294 for is going for $62,444!

I believe that means the newest price increase is another $4,150.

I gotta be honest, if there is still a tax credit...that price is about what this truck is worth. Ford hit a homerun, if only they could fix the dealer model. I don't know if I'd do it all over again. The truck is amazing, the BS we have to deal with the dealers is by far the worst part of the truck.

I totally agree with you. The dealer model is a pain.

 

[Blainestang]

I'm guessing XLT's might be available to order tomorrow in a new order wave.... They seem to be closing the gap between XLT and Lariat. The price of the Pro doesn't matter because it's sold out for MY23 aside from fleet orders. We all saw the price hikes coming let's be honest

The original price for the Pro is obviously ridiculous, undercutting basically every other AWD EV by many thousands despite being way bigger and more powerful, BUT I did think they'd sell more of them at or near the advertised price before increasing the price by $16k!

 

[BennyTheBeaver]

The original price for the Pro is obviously ridiculous, undercutting basically every other AWD EV by many thousands despite being way bigger and more powerful, BUT I did think they'd sell more of them at or near the advertised price before increasing the price by $16k!

If they sell 60% as many trucks as they were going to sell...they are still making more money than the original price.

I think if they said they were making 50k Pro's this year, they would sell every single one at the new price.

 

[jimfigler]

...and again at least on Pro and XLT

Helps the resale or trade-in for those us who just paid $39974 2022 pricing on our 2023 Pros

 

[jimfigler]

Yeah, I'm working on updating my insurance coverage, and I need to make sure someone is going to pay like $65k if it's totaled.

Most companies have a replacement rate coverage

 

[Blainestang]

Most companies have a replacement rate coverage

Thanks. Do you mean as standard, or an optional add-on? I'm just going to make sure I've got it since we're talking about a $16k difference (plus whatever markup there would be to actually be able to get one!)

 

[jimfigler]

Thanks. Do you mean as standard, or an optional add-on? I'm just going to make sure I've got it since we're talking about a $16k difference (plus whatever markup there would be to actually be able to get one!)

Optional. I think it added $20-$30 to my six month premium.

 

[EdwinT]

Expect more price increases to come.

(1) 2023 F-150 Lightning Pro gets $4K price increase, now starting at $56K | F-150 Lightning Forum For Owners, News, Discussions (f150lightningforum.com)

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