Ford Price Increases

[Yellow Buddy]

Ford saw the Rivian backlash. I'm hoping they decide to do the right thing and grandfather all reservation holders into the old prices.

I think there's a couple of major differences.

1) Rivian's reservation was $1000 vs $100 for Ford.

2) If Ford raised the lightning price by $5,000, that's a 12% increase on the Pro and about 5% on the Platinum. Rivian increased their prices by 20%. My own order increased by $20,000 in price.

3) Ford only invited a handful of people to order/build. Their reservation process did not include a build/order form where as Rivian did which gives an impression of a set price. Most on here know the prices, many reservation holders still do not and will not until they get invited to order.

If Ford kept all existing orders at the ordered price and raised prices for reservation holders who haven't placed an order, I don't think there would be the same level of backlash.

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[shutterbug]

2) If Ford raised the lightning price by $5,000, that's a 12% increase on the Pro and about 5% on the Platinum.

My guess is that the price increase will be more on the higher trims than on the PRO.

 

[Trick]

My guess is that the price increase will be more on the higher trims than on the PRO.

If they are going to produce more Pro's the price will increase, Its has to be a net loss for them at 40k. Just comparing it to other EV's.

 

[shutterbug]

If they are going to produce more Pro's the price will increase, Its has to be a net loss for them at 40k. Just comparing it to other EV's.

Yes, but the increase will be larger on the higher trims.

 

[sotek2345]

I originally posted a different link, but the @Administrator changed it to truck only list. FWIW, today is the last day to order 2022 MME.

Not really looking to order one - my wife already has one. I was briefly considering doing a (mostly stupid) thing and trading in my GT350 for a GT on my local dealer lot (with markup) to get his and her's Mach-e GTs.

I LOVE my GT350 and Raptor, but current world events have me feeling like I am helping Russia every time I fill up!

Edit: Both get traded in or sold when I get my Lightning either way.

 

[LightningShow]

Lightning prices were released just recently so I wouldn’t expect as much of an increase as the MME, Ford should’ve factored in most of the increase that the MME is seeing. But it remains to be seen.

It’s a double whammy for EVs since the tax credit will be dropping off over the next several quarters.

 

[shutterbug]

Lightning prices were released just recently so I wouldn’t expect as much of an increase as the MME, Ford should’ve factored in most of the increase that the MME is seeing. But it remains to be seen.

MME price was increased last December, so not that long ago. Since MME has nearly sold out, there might be another increase for 2023.

 

[ChrisInJAX]

Lightning prices were released just recently so I wouldn’t expect as much of an increase as the MME, Ford should’ve factored in most of the increase that the MME is seeing. But it remains to be seen.

It’s a double whammy for EVs since the tax credit will be dropping off over the next several quarters.

Yep.. will be a long debate whether to keep driving my beat up, Hertz used car lot purchased 2016 Escape, since it's already paid off. Lightning increase plus lost tax credits may be a no go. Particularly since I work remotely from home.

 

[gorwell]

Lightning prices were released just recently so I wouldn’t expect as much of an increase as the MME, Ford should’ve factored in most of the increase that the MME is seeing. But it remains to be seen.

Ford effectively priced F150L last year (Almost a year ago: May 2021)

Aside from some configurations the basic prices were known @ initial reveal: $40K PRO, $53K XTL, $90K Platinum.

Ford likely priced in supply chains getting better, covid getting better, chip supply improving... a much better world overall....

The initial configurations where likely part of things not looking better (XLT Extended sticker shock), but they were still a bit confined to the prices they initially laid out.

Instead of things looking better by now, we have:

Covid still a key issue and causing China to lockdown
Supply chains not getting noticeably better.
Inflation being a bitch worldwide
Chip supply still lacking
Russia further fucking things up

Price is going to see a notable increase, unless most of those above issues see improvement come this Summer when order banks for MY23 open.

 

[fitek]

Yep.. will be a long debate whether to keep driving my beat up, Hertz used car lot purchased 2016 Escape, since it's already paid off. Lightning increase plus lost tax credits may be a no go. Particularly since I work remotely from home.

I'm curious WHEN we will hear about the price increases. If the $7500 credit goes away and prices go up a few K by the time I order one, the Lariat Extended is a harder sell. We could probably do 70% of our driving with a cheaper EV cross over. I'm going to test drive a Ioniq5 later this week which would be about $47k loaded w/ the credit... most importantly, after trade in it's 5-10k out of pocket. The F150 Lariat Ext, w/ no credit and a 5k price increase, would be at least $35k more-- probably $40-45k out of pocket. Even if gas were $7/gal, my Transit van @14mpg would go 70,000 miles on that $35k. It's a 2016 and has 31k miles so far. I'm self-employed so using the F150 for business helps quite a bit, though. I'm not sure the US tax rules for passenger vehicles like the Ioniq5 (NOT section 179, but just regular depreciation [EDIT: I think depreciation cap for passenger auto is ~$53.8k]).

 

[PiMatrix]

I'm curious WHEN we will hear about the price increases. If the $7500 credit goes away and prices go up a few K by the time I order one, the Lariat Extended is a harder sell. We could probably do 70% of our driving with a cheaper EV cross over. I'm going to test drive a Ioniq5 later this week which would be about $47k loaded w/ the credit... most importantly, after trade in it's 5-10k out of pocket. The F150 Lariat Ext, w/ no credit and a 5k price increase, would be at least $35k more-- probably $40-45k out of pocket. Even if gas were $7/gal, my Transit van @14mpg would go 70,000 miles on that $35k. It's a 2016 and has 31k miles so far. I'm self-employed so using the F150 for business helps quite a bit, though. I'm not sure the US tax rules for passenger vehicles like the Ioniq5 (NOT section 179, but just regular depreciation [EDIT: I think depreciation cap for passenger auto is ~$53.8k]).

Don't think the inflation reduction bill is completely passed yet but my understanding is the bill the dems have been pushing has most of the votes. It will eliminate the EV ITC 200K vehicle cap for tax refunds, will apply to all EVs manufactured over 50% US content, extend the rebate to 10 years, but only if truck is under 80K (and car under 55K). This essentially kills the >90K platinum model I think. So maybe we'll have aftermarket platinum feature upgrades like multicontour max recline seats. . I think I read it is not an ITC now, but would be deducted from invoice? And it is retro to Jan 1, 2022 so even current Lightning buyers can take advantage of it. Fortunately lightning owners can go under the old ITC 200K EV cap bill that didn't have the $80K cap. I'd bet this is why Ford and others are delaying pricing to see where how/if the dust settles. This bill will shake up the entire EV and EV supply chain and trim levels big time.

There are some troubling battery proposals that the EV manufactures are freaking about, the timetable seems tight given materials constraints. We are going to see alot of battery plants in the US and maybe alot more mines! Tesla is busy becoming a mining company now. Remember Musk dad was in the jewel mining business. To the raw supplies goes the spoils. Hope Ford is locking up raw supplies as well. This will likely be the gating factor to ramp for EVs....batteries. One Chinese company has 30% of worlds battery market now according to Farley. Going to be a bloodbath, locking in materials and capacity now will determine who wins.

https://www.reuters.com/business/au...in-changes-ev-tax-credit-proposal-2022-08-02/

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