Maxx
Well-known member
In the mean time the competition opens up windows of opportunists we can enjoy. If Tesla didn't have that $40K single motor in their 2019 presentation, I wouldn't be driving a $32.5K dual motor Pro today. As long as manufacturers try and as long as there is enough demand (even if it is only at the higher end), the research for better battery tech will continue and at some point we will get there.The economics of larger battery EVs don’t make sense at prices sub $60k or even $70k. This is why Tesla focuses on reducing costs elsewhere: eliminates parts, use shared parts, focuses on efficiency to reduce battery size, and use giga castings to lower manufacturing costs. Don’t plan on Tesla delivering any $61K RWD models anytime soon, it’s just for marketing. They need to sell CT at $80k until scale for the margins to make sense. Ford made the most of the Larait trim for the same reason. Ford will go bankrupt selling $40-$50k Lightnings
On volume/price issue, manufacturers used to push the volume of components like ICE transmission higher by outsourcing and sharing those parts. So the vendors could have lower price due to higher volume and deliver a better product by specializing. With the recent part shortage and more political instability in the horizon, companies like Tesla producing more parts in-house for security makes sense. IF they can sell at high enough volume, it may even make sense economically since they don't have to pay margin to someone else. That makes CT pricing even more interesting. Initially at lower production capacity and high demand, higher unit price makes sense but some of those customers that are gone to Rivian or Ford may never come back to Tesla. It would be interesting to see at what time and at what price, high demand and high supply will be sustainable for Tesla.
To be frank even if dual motor CT was delivered at the advertised price, it would still be a toss up for me. Tesla network was the biggest selling point which may become irrelevant soon. The bigger battery pack of CT is the only real advantage to my Pro but I will have to lose my Spare, Large rear seat and frunk space for that. I will have to pay over $8K to get a spare and a color on CT. That with losing my bed space. Granted Tesla software team has touched a computer before but as long as Ford guys don't break my truck, I can live with their totally dysfunctional operations. All that to say, I think CT demand at these prices will be driven mostly by those that need attention and share holders that want to protect their investments by supporting the company (I am guessing a fairly large number).
Regardless of how CT does, I am glad Tesla is pushing the boundaries and the competition.
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