Sponsored

Ford says it's cutting F-150 Lightning production by Half in 2024

Eastbaylightning

Well-known member
First Name
Antz Tony
Joined
Nov 26, 2022
Threads
5
Messages
89
Reaction score
88
Location
Walnut Creek, California
Vehicles
F150 Lightning Pro
Sawyer Merritt posted this news in Twitter / X.com today.
Are they trying to minimize their loss in manufacturing EV? Hope they want to shift their focus in pushing T3.

Ford F-150 Lightning Ford says it's cutting F-150 Lightning production by Half in 2024 1702339988139
Sponsored

 

Randall Stephens

Well-known member
Joined
Aug 1, 2023
Threads
11
Messages
272
Reaction score
381
Location
Seattle
Vehicles
F150 Lightning Lariat ER
Occupation
Jet Builder
XLT with money on the hood are the vast majority of f150 sales, these 60k+ trucks are just not very affordable for most people. It takes time. Ford is learning a lot about building EV trucks on this thing. T3 should hopefully lower the entry price.
 

carys98

Well-known member
First Name
Cary
Joined
Jan 15, 2022
Threads
22
Messages
591
Reaction score
862
Location
Raleigh, NC
Vehicles
2023 Lightning Lariat SR
What they are actually cutting is the forecast. November was the biggest sales month for Lightning and they sold about 4,400. To sell 83,000 next year they will have to outsell November every month next year. They still expect sales and production to exceed 2023.
 

TaxmanHog

Moderator
Moderator
First Name
Noel
Joined
Jan 19, 2022
Threads
168
Messages
11,989
Reaction score
12,551
Location
SE. Mass.
Vehicles
2022 Lightning Lariat-ER Max Tow & 2024 Harley-Davidson Road Glide CVO-ST
Occupation
Retired
They hit peak production rate of 2997 trucks the week of 9/25.

Their closing run rate was 75296 for an annual projected amount based on last MY build week 12/11 for 1448 units.

1600 a week seems plausible, if the market surges after disappointed CT order makers turn away from T, then F will be able to ramp up.

Ford F-150 Lightning Ford says it's cutting F-150 Lightning production by Half in 2024 1702341912300
 

Grease Lightning

Well-known member
First Name
Johnathan
Joined
Sep 6, 2023
Threads
3
Messages
493
Reaction score
686
Location
Albany, Oregon USA
Vehicles
2023 F-150 Lightning XLT
Sawyer Merritt posted this news in Twitter / X.com today.
Are they trying to minimize their loss in manufacturing EV? Hope they want to shift their focus in pushing T3.

1702339988139.png
It’s always funny how people try spin any news as extremely bad news.

As Ford said in their official announcement, they are meeting customer demand. Rather then doing plant shutdowns later in the year, it is solid business practice to lower the initial expectations as general new car demand is not there right now. Then if Ford outsells their proposed weekly projection, you ramp up.

So no it is not a way to curb losses, it is a way for a business to stay liquid and nimble in an ever changing economy.

Unless the economy changes, I don’t think we will see the T3 in the near term. Why invest billions in retooling for a whole new truck if no one is buying🤷‍♂️ Rather they will likely milk as much money out of the current Lightning to get as much R&D money back.
 

Sponsored

Pioneer74

Well-known member
Joined
Aug 16, 2021
Threads
32
Messages
3,430
Reaction score
6,112
Location
Dearborn
Vehicles
2022 Lightning Lariat ER - 2022 Mach-E Premium
Occupation
Electrician
Why invest billions in retooling for a whole new truck if no one is buying
Because it's not a retool. It's a whole new complex, a whole new product. Not just a new assembly plant, but a stamping plant and battery assembly plant.

It's being built at this very moment. Ford isn't stopping construction. The new truck will be on sale when it's completed. That's the only way to get the money they invested in it back.
 

WhipSticks

Well-known member
First Name
Stephen
Joined
Sep 17, 2023
Threads
5
Messages
234
Reaction score
228
Location
Maine
Vehicles
2023 F150 Lightning
Occupation
Scientist
Who is this "Sawyer Merritt" joker and where did he go to school? Or did he even go to school?
 

Grease Lightning

Well-known member
First Name
Johnathan
Joined
Sep 6, 2023
Threads
3
Messages
493
Reaction score
686
Location
Albany, Oregon USA
Vehicles
2023 F-150 Lightning XLT
Because it's not a retool. It's a whole new complex, a whole new product. Not just a new assembly plant, but a stamping plant and battery assembly plant.

It's being built at this very moment. Ford isn't stopping construction. The new truck will be on sale when it's completed. That's the only way to get the money they invested in it back.
Unless it is currently a completed building, which Blue Oval City currently is not, they are not committed to an assembly line, new tools, or so on.

We regularly get project stopping mid development when the economy sucks.
Farley reports to the shareholders. If the market is not there at the moment, the shareholders would rather millions of dollars in write offs for a building being vacant, then potential losses from starting production on a vehicle currently in the R&D phase. 🤷‍♂️

So sadly, yes it could still be delayed if there is not a market yet. Look at the CyberTurd. That took an extra couple of years too🥳🤣
 

Pioneer74

Well-known member
Joined
Aug 16, 2021
Threads
32
Messages
3,430
Reaction score
6,112
Location
Dearborn
Vehicles
2022 Lightning Lariat ER - 2022 Mach-E Premium
Occupation
Electrician
Unless it is currently a completed building, which Blue Oval City currently is not, they are not committed to an assembly line, new tools, or so on.

We regularly get project stopping mid development when the economy sucks.
Farley reports to the shareholders. If the market is not there at the moment, the shareholders would rather millions of dollars in write offs for a building being vacant, then potential losses from starting production on a vehicle currently in the R&D phase. 🤷‍♂️

So sadly, yes it could still be delayed if there is not a market yet. Look at the CyberTurd. That took an extra couple of years too🥳🤣
We are already getting a timeline of when hourly workers in Dearborn will be able to transfer to the new plant. A lot of management has already moved down there. Believe what you want.
 

Grease Lightning

Well-known member
First Name
Johnathan
Joined
Sep 6, 2023
Threads
3
Messages
493
Reaction score
686
Location
Albany, Oregon USA
Vehicles
2023 F-150 Lightning XLT
We are already getting a timeline of when hourly workers in Dearborn will be able to transfer to the new plant. A lot of management has already moved down there. Believe what you want.
Thanks, I always do!

And you hopefully are right, but I know in corporate America until the ribbon cutting with the first vehicle coming off the line, absolutely nothing is concrete. Especially in a prolonged economic downturn and coming into a presidential election where there is a chance a different political team can come into power and erode the EV movement as it doesn’t align with their beliefs. 🤷‍♂️
 

Sponsored

luebri

Well-known member
First Name
Brian
Joined
Jun 15, 2022
Threads
32
Messages
949
Reaction score
1,508
Location
Neenah, WI
Vehicles
22' F150 Lightning (Lariat ER), 22' Pathfinder SL
presidential election where there is a chance a different political team can come into power and erode the EV movement as it doesn’t align with their beliefs. 🤷‍♂️
As long as the EV and save the planet evangelists continue to make EVs political they will never get over 50% traction so I would stop framing this as a political item. It’s not helping the “EV cause” if that is what you want.
 

F150ROD

Well-known member
Joined
Apr 14, 2021
Threads
118
Messages
3,486
Reaction score
4,251
Location
SoCal
Vehicles
F150 IB Lariat Lightning/Miata ND2 Club
Occupation
U.S. Navy Retired
Who is this "Sawyer Merritt" joker and where did he go to school? Or did he even go to school?
He’s Teslas mouthpiece, basically the PR dept for Tesla…

“What a turn of events”. He really thinks the Cybertruck made Ford cut production smh….
 

Grease Lightning

Well-known member
First Name
Johnathan
Joined
Sep 6, 2023
Threads
3
Messages
493
Reaction score
686
Location
Albany, Oregon USA
Vehicles
2023 F-150 Lightning XLT
As long as the EV and save the planet evangelists continue to make EVs political they will never get over 50% traction so I would stop framing this as a political item. It’s not helping the “EV cause” if that is what you want.
Obviously not what I ever want, but seeing how billions of federal dollars are being allocated to help fix the gaps needed for mass adoption, sadly it will be political to a party that tends to be less “for the better good”🤷‍♂️
 
OP
OP

Eastbaylightning

Well-known member
First Name
Antz Tony
Joined
Nov 26, 2022
Threads
5
Messages
89
Reaction score
88
Location
Walnut Creek, California
Vehicles
F150 Lightning Pro
He’s Teslas mouthpiece, basically the PR dept for Tesla…

“What a turn of events”. He really thinks the Cybertruck made Ford cut production smh….
Another post from him today 🤣😂
Make sure you have F150 accompanying your CT at all times, just in case 🤣

 
 





Top