GM Is Making A Big Bet On Super Cruise. It Seems To Be Paying Off

[Maineiac12]

I’m willing to bed Ford’s take rate is lower than GM. I wish Ford would match their $25/mo or $300 per year pricing.

https://insideevs.com/news/748950/gm-super-cruise-earnings-2025/

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[Dan C]

In a recent post most said they wouldn't buy blue cruise after the trial ran out. I know I would not at any price. Probably why the updates are not happening.

 

[Maineiac12]

In a recent post most said they wouldn't buy blue cruise after the trial ran out. I know I would not at any price. Probably why the updates are not happening.

It’s a chicken and egg problem. I’d buy it if it was priced better and updated timely.

 

[Freemarket]

If you compare Tesla’s auto pilot (included w every Tesla - free), it’s essentially what Blue Cruise is. As a consumer I couldn’t see paying for a system that doesn’t work for in town driving, ie. stopping at lights, navigating streets, etc, like FSD does. Once my 90 day trials runs out, I will not be paying for blue cruise.

 

[Henry Ford]

If you compare Tesla’s auto pilot (included w every Tesla - free), it’s essentially what Blue Cruise is. As a consumer I couldn’t see paying for a system that doesn’t work for in town driving, ie. stopping at lights, navigating streets, etc, like FSD does. Once my 90 day trials runs out, I will not be paying for blue cruise.

My understanding of Tesla Autopilot is it's equivalent to Ford's Adaptive Cruise Control. There is no hands free option. Full Self Driving allows hands-free navigation but costs $8000 or $99/month. BlueCruise seems to be somewhere in-between and is priced accordingly.

BlueCruise 1.0 isn't very good and isn't worth $50/month. BC1.4 is much better and will be worth $50/month to someone who does a lot of highway driving. I'm one of those people.

If Ford's take rate is half of GMs they are on equal footing. I'm guessing it will be less. In my opinion, they should use the Netflix model; start with a "might as well"* price and slowly raise it until they find optimum revenue. It's easier to keep subscribers than it is to make subscribers.

* A price so low you might as well try it.

 

[Freemarket]

My understanding of Tesla Autopilot is it's equivalent to Ford's Adaptive Cruise Control. There is no hands free option. Full Self Driving allows hands-free navigation but costs $8000 or $99/month. BlueCruise seems to be somewhere in-between and is priced accordingly.

BlueCruise 1.0 isn't very good and isn't worth $50/month. BC1.4 is much better and will be worth $50/month to someone who does a lot of highway driving. I'm one of those people.

If Ford's take rate is half of GMs they are on equal footing. I'm guessing it will be less. In my opinion, they should use the Netflix model; start with a "might as well"* price and slowly raise it until they find optimum revenue. It's easier to keep subscribers than it is to make subscribers.

* A price so low you might as well try it.

Tesla’s autopilot includes auto steer and it’s free.

 

[Brons2]

If you compare Tesla’s auto pilot (included w every Tesla - free), it’s essentially what Blue Cruise is. As a consumer I couldn’t see paying for a system that doesn’t work for in town driving, ie. stopping at lights, navigating streets, etc, like FSD does. Once my 90 day trials runs out, I will not be paying for blue cruise.

Not really a good comparison because XLT and Pro models don't even have the hardware for BlueCruise.

I assume you've seen the threads where people are adding the sensors and wiring hardnesses (along with the requisite Forscan changes) to at least add Adaptive Cruise to the lower models.

I found the statement in the article interesting that you could add SuperCruise to a vehicle that didn't come with it for $2500-$3000. That's pretty steep but were I keeping my XLT Lightning long term I'd probably consider it being that it would be a fully factory supported solution. As opposed to buying all the parts from Ford then cobbling it together in Forscan, which is still a $700+ proposition.

As it is, I will probably turn in my Lightning at the end of the lease and look for a used Lariat to acquire for long term holding. I'm pretty sure I would be able to get a Lariat for what they want on the buyout on my lease, it's around $46K and change, IIRC. The challenge would be finding one without the sunroof, which I DO NOT WANT. I'm 6'7" and don't want one millimeter of headroom taken away.

 

[Brons2]

My understanding of Tesla Autopilot is it's equivalent to Ford's Adaptive Cruise Control. There is no hands free option. Full Self Driving allows hands-free navigation but costs $8000 or $99/month. BlueCruise seems to be somewhere in-between and is priced accordingly.

BlueCruise 1.0 isn't very good and isn't worth $50/month. BC1.4 is much better and will be worth $50/month to someone who does a lot of highway driving. I'm one of those people.

If Ford's take rate is half of GMs they are on equal footing. I'm guessing it will be less. In my opinion, they should use the Netflix model; start with a "might as well"* price and slowly raise it until they find optimum revenue. It's easier to keep subscribers than it is to make subscribers.

* A price so low you might as well try it.

Hey Platinum Guy, there's a number of us out here who don't even have adaptive cruise.

 

[Brons2]

Side note, this is not really a "Lightning vs" but rather a "Ford vs GM" because some of the ICE trucks have BlueCruise, I have seen posted elsewhere..

 

[PrimeRisk]

My understanding of Tesla Autopilot is it's equivalent to Ford's Adaptive Cruise Control. There is no hands free option. Full Self Driving allows hands-free navigation but costs $8000 or $99/month. BlueCruise seems to be somewhere in-between and is priced accordingly.

BlueCruise 1.0 isn't very good and isn't worth $50/month. BC1.4 is much better and will be worth $50/month to someone who does a lot of highway driving. I'm one of those people.

If Ford's take rate is half of GMs they are on equal footing. I'm guessing it will be less. In my opinion, they should use the Netflix model; start with a "might as well"* price and slowly raise it until they find optimum revenue. It's easier to keep subscribers than it is to make subscribers.

* A price so low you might as well try it.

I own both and that is not correct on Tesla vs Ford driver assistance systems. Tesla's included Autopilot is everything that Ford's Bluecruise (BC) is with the exception of how you change lanes if you have BC 1.3+. All Teslas with internal cameras (M3, MY, and refreshed X and Y) support hands-free operation. Tesla actually has 4 modes: Adaptive Cruise Control (ACC), Autopilot (AP), Enhanced Autopilot (EAP), and Full Self-Drive (FSD):

• Tesla ACC is just like Ford ACC without the lane centering enabled.
  
  
• Tesla AP is like Ford BC, less using your turn signal to change lanes, except it actually works, doesn't ping-pong in the lane, doesn't randomly disengage whenever it feels like it, and can be used on side-streets. (BC cannot and is in fact limited on what highways/freeways it will work on) Will recognize and warn for traffic controls (stop lights, stop signs, yield signs, speed limit signs), but will not slow, stop, or resume.
  
  
• Tesla EAP has no equivalent in Ford. On all highways/freeways (not just the limited mapped ones for BC) it is the Tesla AP feature with auto lane-change and it will follow navigation on highways (change lanes, take exits, etc). On side-streets it drops to AP functionality, except it will recognize and act accordingly for traffic controls (stop lights, stop signs, yield signs, speed limit signs). Note that this feature is no longer available for purchase, so you can only get included AP or pay for FSD.
  
  
• Tesla FSD has no equivalent in Ford. Navigates on all Highways, side-streets, and even many parking lots. It adjusts speed not just to a set point, but will adjust based on traffic and weather conditions. (Some people love this, others hate it.) Will recognize and act accordingly for traffic controls (stop lights, stop signs, yield signs, speed limit signs). Even navigates roundabouts better than most humans.

 

[Dan C]

I don't care for the sun roof but it adds headroom.

 

[Oafy44]

Unless their EVs don’t require on-star for $35 a month -

A GM owner will be paying about $60 per month plus tax vs ford that after the new $600 off rebate (I think….correct me if I’m wrong - was $2000 for 3 years ) - essentially the math comes out to $39 a month for 3 years for fords set up since the app is free.

Most ford customers don’t realize what ram and GM make you pay for what ford gives you free with the app.

 

[Maineiac12]

Unless their EVs don’t require on-star for $35 a month -

A GM owner will be paying about $60 per month plus tax vs ford that after the new $600 off rebate (I think….correct me if I’m wrong - was $2000 for 3 years ) - essentially the math comes out to $39 a month for 3 years for fords set up since the app is free.

Most ford customers don’t realize what ram and GM make you pay for what ford gives you free with the app.

That’s a good point. One thing I have always preferred about Ford is that they give you app access for free and only charging for “premium” stuff unlike Ram or Chevy where you can’t even use the app to lock/unlock or remote start without paying.

 

[Henry Ford]

Hey Platinum Guy, there's a number of us out here who don't even have adaptive cruise.

Did I suggest otherwise?

 

[Henry Ford]

Tesla AP is like Ford BC, less using your turn signal to change lanes, except it actually works, doesn't ping-pong in the lane, doesn't randomly disengage whenever it feels like it, and can be used on side-streets. (BC cannot) Will recognize and warn for traffic controls (stop lights, stop signs, yield signs, speed limit signs), but will not slow, stop, or resume.

Under what conditions can you use Autopilot hands free?

I'm not sure what you mean by "side-streets." I've used non-handsfree BlueCruise all over town. I don't find it particularly useful in town but it certainly works.

I'm not arguing. I've not used any Tesla system. The Tesla website has this to say about Autopilot.

Autopilot
Autopilot includes the following functionality and features:

Traffic-Aware Cruise Control: Matches the speed of your vehicle to that of the surrounding traffic
Autosteer: Assists in steering within a clearly marked lane, and uses traffic-aware cruise control

This seems equivalent to Ford's ACC or maybe non-handsfree BlueCruise. Is that not accurate?

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