GM Is Making A Big Bet On Super Cruise. It Seems To Be Paying Off

[Maineiac12]

I’m willing to bed Ford’s take rate is lower than GM. I wish Ford would match their $25/mo or $300 per year pricing.

https://insideevs.com/news/748950/gm-super-cruise-earnings-2025/

Sponsored

 

[Dan C]

In a recent post most said they wouldn't buy blue cruise after the trial ran out. I know I would not at any price. Probably why the updates are not happening.

 

[Maineiac12]

In a recent post most said they wouldn't buy blue cruise after the trial ran out. I know I would not at any price. Probably why the updates are not happening.

It’s a chicken and egg problem. I’d buy it if it was priced better and updated timely.

 

[Freemarket]

If you compare Tesla’s auto pilot (included w every Tesla - free), it’s essentially what Blue Cruise is. As a consumer I couldn’t see paying for a system that doesn’t work for in town driving, ie. stopping at lights, navigating streets, etc, like FSD does. Once my 90 day trials runs out, I will not be paying for blue cruise.

 

[Henry Ford]

If you compare Tesla’s auto pilot (included w every Tesla - free), it’s essentially what Blue Cruise is. As a consumer I couldn’t see paying for a system that doesn’t work for in town driving, ie. stopping at lights, navigating streets, etc, like FSD does. Once my 90 day trials runs out, I will not be paying for blue cruise.

My understanding of Tesla Autopilot is it's equivalent to Ford's Adaptive Cruise Control. There is no hands free option. Full Self Driving allows hands-free navigation but costs $8000 or $99/month. BlueCruise seems to be somewhere in-between and is priced accordingly.

BlueCruise 1.0 isn't very good and isn't worth $50/month. BC1.4 is much better and will be worth $50/month to someone who does a lot of highway driving. I'm one of those people.

If Ford's take rate is half of GMs they are on equal footing. I'm guessing it will be less. In my opinion, they should use the Netflix model; start with a "might as well"* price and slowly raise it until they find optimum revenue. It's easier to keep subscribers than it is to make subscribers.

* A price so low you might as well try it.

Sponsored