Altivec
Active member
My guess is that they got caught with their pants down AGAIN. EV sales are jumping and their next gen delays are going to cost them dearly. Compared to the competition. the lightning is starting to look pretty bad from a range/charging stand point. GM is going to eat their lunch in 2025 and even worse, Ford doesn't even have anything planned for 2026. The only thing they can do now to even attempt to stop the bleeding is to sell strictly on price. Try to trim off as much as you can to lower the cost and then lower the price so that people choose it over a better more expensive vehicle from someone else. Just poor decision making. Just as they reached the tipping point in EV sales, they have nothing in the near term pipeline to keep the momentum going. They really need 350kw charging more than anything. If they can some how manage to sneak that in the current gen Lightning in 2026, I think that's all it would take to lead the pack.
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