[Oct 10] Email just received from Ford: "What's next for your F-150 Lightning Reservation - Orders will be starting soon"

[USFFan]

Essentially says orders will open for a limited time, so be sure to place one when you get the chance. Hadn't seen anybody post this one before.

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[YankeeCP]

Got the same. not much of an update. Ok cool between now and almost a year from now everyone should get to order

 

[RVALightning]

This is slightly different than emails that have been sent to individuals ahead of the actual order invitations…

See Wave 3 thread https://www.f150lightningforum.com/...ll-be-sending-an-invitation-soon-email.12057/

The wording is different enough I am not getting my hopes up. I didn’t reserve until September and was not expecting getting an invite anytime soon but I did get this email. So who knows

 

[tankengr]

I received an email from Ford late this afternoon. Text is pasted below.

In the "How it will work." section it seems like Ford has changed their stance on those who don't want to order when they're invited. They now will " keep your invitation open so you can order later." What's not said is whether this will carry your invitation over to 2024 MY.

Ordering opens soon for the F‑150 Lightning™ truck. ​ Preproduction model with optional equipment shown. Production begins Fall 2022.​ ​ ​ The only EV that’s an F‑150® Get ready. The truck that helped build this country is now electric, and your chance to be a part of the revolution is almost here.​ ​ ​ Orders will be starting soon. Because of unprecedented interest, we’ll be sending invitations to order the 2023 F‑150 Lightning at staggered times. Nearly all reservation holders are expected to be invited to order by Summer 2023.​ ​ ​ Act fast. When you receive an invitation we suggest you act quickly to order, as supply constraints continue to impact availability. The Pro series is sold out for retail customers and the availability of other models remains limited.​ ​ ​ How it will work. Each wave of ordering will be open for a limited time. If you’re invited to place an order and decide not to this time around, we’ll keep your invitation open so you can order later. Pricing and availability are subject to change. We’d hate for you to cancel your reservation, but if you do, you’ll get a full refund from your dealer.​ ​ ​ Thanks for riding with us. We appreciate your passion—and your patience. We’re committed to keeping you up to date right up until your F‑150 Lightning is plugged in and ready to take this revolutionary leap forward.​ ​ ​ Privacy Policy | CA Privacy Rights​ Ford Motor Company Customer Relationship Center (CRC) P.O. Box 6248 Dearborn, MI 48126 © 2022 Ford Motor Company. All Rights Reserved. ​ Follow Ford​

 

[Shrike]

I got the same email. I think the one piece of news I spotted was that they expect all reservations to be filled or killed by Summer 2023.

I'd had a big question as to how long it'd take my number to come up when I'm something like #237 at my dealership, and the dealership is only reporting 2-4 allocations per year. Even if 80% of the line ahead of me cancels, that's still a 12-year wait at the current rate of allocations...

 

[BennyTheBeaver]

I'd had a big question as to how long it'd take my number to come up when I'm something like #237 at my dealership, and the dealership is only reporting 2-4 allocations per year. Even if 80% of the line ahead of me cancels, that's still a 12-year wait at the current rate of allocations...

Production will ramp up in 2023. They've made less than 9000 Lightnings so far...

 

[Pioneer74]

I received this email. I ordered my Lightning Lariat in June and purchased it last Wednesday. Can I get a PRO now?

 

[slojim]

Yeah, My order is done, expecting delivery next week. Hmmm. Maybe they just sent that to everyone.

 

[RedLightning86]

Hopefully they didn’t just sh:tcan the older orders - my ‘22 Lightning is supposed to be built next week. Here’s hoping.

 

[davehu]

didn't get anything... hopeing to order by may 2023 even though I reserved 9am on may 21.. but encourage by a message (even though I didn't get it) that ALL will be invited to order by next summer.

 

[KevinC]

It is very interesting that they explicitly call out the PRO as being sold out but not the XLT. If they know the PRO is sold out what's the point of raising it's price. It's like they're telling people "Stop thinking about and waiting for the PRO, it's just not going to happen!! Pro's just not into you!! "

That being said, is the XLT going to be available again in any quantity. Time will tell.

 

[TaxmanHog]

Production will ramp up in 2023. They've SOLD less than 9000 Lightnings so far...

LMFTFY
Sold 8760+
Built 16,260

 

[BennyTheBeaver]

LMFTFY
Sold 8760+
Built 16,260

Thanks, delivered is what I meant, should have said delivered.

 

[Blainestang]

It is very interesting that they explicitly call out the PRO as being sold out but not the XLT. If they know the PRO is sold out what's the point of raising it's price. It's like they're telling people "Stop thinking about and waiting for the PRO, it's just not going to happen!! Pro's just not into you!! "

That being said, is the XLT going to be available again in any quantity. Time will tell.

They specify that RETAIL Pros are sold out, implying that FLEETS will be able to buy Pros at the new, higher price.

It also makes the XLT/Lariat value proposition look better when the Pro isn't priced at a far, far lower margin, so I'm sure that was a consideration, too.

 

[Shrike]

Production will ramp up in 2023. They've made less than 9000 Lightnings so far...

Sure it will - I'm just passing along what my dealer said. In each of 2022 and 2023, they expect 2-4 trucks. Will that number jump to 300 trucks in 2024? Maybe...but probably not.

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