greenne
Well-known member
- First Name
- Nathan
- Joined
- Jul 13, 2021
- Threads
- 27
- Messages
- 1,894
- Reaction score
- 2,306
- Location
- Niskayuna, NY
- Vehicles
- 2022 Lightning (Ordered 6/19, delivered 10/28/22)
I went to the Ford commercial EV event because I couldn't get into the retail f150 Lightning EV tour. Ford showed off both the eTransit and the Lightning. The pitch was geared towards small business owners/fleet managers.You know, all this time I had been downplaying the commercial play in my mind, but that makes a ton of sense. Moreso considering a majority of their aftermarket accessories will work with no fuss on this new truck. There's a lot to be said for that since many businesses sink tens of thousands of dollars into making their trucks work for them.
That plus the familiarity of an existing vehicle is a massive advantage. Unless Chevy is planning a more traditional body for the commercial/fleet version, they'll have a hard time winning people over.
In addition to telematics(management).. the themes were low operating cost, low service cost, less downtime-- all while being the same ole' f150 you love(only better). They said surveys they sent out indicated people didn't want some wild design or something radical so Ford didn't go that direction (slight dig at CT).
The presentation guy made a point to say accessories and upfits would easily transfer from the old f150 to this one AND it would be easy to manage/train employees because its nearly identical to the ICE f150.
very clear the points they hope will resonate with conservative business owners wary of change. I don't see anyone else doing that in the EV PU market right now.
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