BlueCruise Pricing Lowered For Both Annual & Monthly Fees

Ford Motor Company · Oct 1, 2024

Hi Lightning Owners –

We wanted to let you know that if you have an annual or monthly BlueCruise subscription plan or are coming up on the end of your 90-day complimentary trial, Ford is lowering the annual and monthly pricing plan for all BlueCruise-equipped vehicles. Here are the details:

New pricing will be $495 annually and $49.99 monthly.
This new pricing goes into effect today, October 1, 2024.
If you are a current BlueCruise customer, you will see the new price reflected on your next payment.
If you have a BlueCruise-equipped vehicle, BlueCruise can be easily activated via the FordPass app under the Connected Services tile.

We are also pleased to share that if you have a BlueCruise-equipped vehicle you can now earn and redeem FordPass® Rewards Points toward a BlueCruise subscription. If you’d like to use your Points, simply go to the FordPass app under the Connected Services tile, and choose to redeem your Points for some or all of your BlueCruise subscription. You also now earn Points when you purchase BlueCruise!

We hope you continue to enjoy hands-free highway driving!

Shawnson · Oct 1, 2024

Good thinking!!!

jefrank · Oct 1, 2024

Cut it in half from this new price point and I'll probably keep it next August when my 3 year trial is up

Pioneer74 · Oct 1, 2024

It's still not worth it. You could cut the new price in half and it's still overpriced for what it offers.

SSNutz · Oct 1, 2024

Hello, I am a current BlueCruise customer. Bought my Lightning about week and half ago. Thru the window sticker I paid for 3 yrs ($2100) subscription plan. Will my plan be adjust for this new pricing? Not looking for rebate, just adjust the length of subscription plan reflecting the new pricing for $2100.

Wsl346 · Oct 1, 2024

As someone with a truck on BC1.0, I have no plans to extend my subscription, even for $500. The tech is cool but knowing there is an upgraded version, that I was told I'd be getting I might add, I can't in good faith continue to pay for something that is outdated.

On a positive note from this announcement, I would be willing to pay $50 for a month if I'm taking a big road trip.

RickLightning · Oct 1, 2024

SSNutz said:
Hello, I am a current BlueCruise customer. Bought my Lightning about week and half ago. Thru the window sticker I paid for 3 yrs ($2100) subscription plan. Will my plan be adjust for this new pricing? Not looking for rebate, just adjust the length of subscription plan reflecting the new pricing for $2100.

99.9% no. You bought before the change, just like the person that paid to renew it weeks ago.

RickLightning · Oct 1, 2024

Back in July on the Mach-E forum, and here in August, I said that Ford had computed the take (acceptance rate) wrong, and this is the result.

https://www.f150lightningforum.com/...ghtnings-by-end-of-the-year.21048/post-415422

https://www.macheforum.com/site/thr...aying-800-yr-for-bluecruise.37314/post-824724

F150ROD · Oct 1, 2024

It would help if we knew what the newest version of BC was all about

Ricks Lightning · Oct 1, 2024

SSNutz said:
Hello, I am a current BlueCruise customer. Bought my Lightning about week and half ago. Thru the window sticker I paid for 3 yrs ($2100) subscription plan. Will my plan be adjust for this new pricing? Not looking for rebate, just adjust the length of subscription plan reflecting the new pricing for $2100.

I too just purchased a Flash in
Sept.. and purposely avoided all vehicles with the $2100 BC prepayment. To me it was a joke to pay in advance when you have a 3 month trial to decide if you like it or not.

Honestly is a small step up from my wife's Honda Hybrid CRV that already has lane centering and adaptive cruise control.. other than hands free driving, it's exactly the same thing -$2100.

And it's not exactly Hands free. You need to pay attention when it's no longer a Blue light special.

Sorry you got conned into a $2100 upfront payment, but that's what car salesmen are good at. And why I believe Ford blew it offering upfront purchase for more than what you can buy it now for..

Rick

FirstF150InCasco · Oct 1, 2024

Still way too high. $10 per month is the max I'll pay for this. Yes, I like it on my occassional drives from Boston to Maine. But it's not worth more than $10 per month, max.

ScubaSteve_TheReal · Oct 1, 2024

Even at this price reduction…the current lack of features and its uselessness to roads in our area we drive…it is not a mature enough product yet to deserve these prices. A drop to $25mo or ~$200 year would be closer to what it actually does. It’s nowhere close to T$LA FSD offerings yet….
All this is of course is JMHO.

Pioneer74 · Oct 1, 2024

F150ROD said:
It would help if we knew what the newest version of BC was all about

That's another reason it's not worth the cost. We were promised an upgrade over a year ago. A year. That kind of delay is outrageous, and there is no explanation as to why. Why would I pay for a service that has this kind of track record?

EvanM · Oct 1, 2024

Ricks Lightning said:
I too just purchased a Flash in
Sept.. and purposely avoided all vehicles with the $2100 BC prepayment. To me it was a joke to pay in advance when you have a 3 month trial to decide if you like it or not.

Honestly is a small step up from my wife's Honda Hybrid CRV that already has lane centering and adaptive cruise control.. other than hands free driving, it's exactly the same thing -$2100.

I’m also in the September Flash club — I did not buy the prepaid BC and will probably take the “monthly when I have a road trip” approach.

I only would add that I came from two Hondas in a row, a Clarity then an Ridgeline, and their lane-keeping is a joke compared to the BC-centering. BlueCruise is very aggressive around bends and curves, whereas Honda would just… give up and ship you into a ditch. Honda Sensing is, so far as I can tell, unchanged from when I bought my Clarity in 2018. The Ridgeline couldn’t do Adaptive Cruise at low speeds which was hilariously dangerous

BlueCruise is probably still too expensive, especially considering that the vanilla (non-BC) lane-keeping in the Ford is more like a subtle warning light on the dash.

jamelski · Oct 1, 2024

Ha glad I only took the 90 days on my 24. Still too much @Ford Motor Company. Now while blue cruise was nice on my trips to LA and San Dawg from Sac town. 1.2 still disconnects waaayyyyyyy to much and till they drop it back to 600 for 3 years or 20 bucks a month. I’m good. Thanks but no thanks. Keep trying.

Forum members the only way they’re gonna drop it more is do not re-up. They think people will sign up and I know there will be a bunch that will. They’re like 50 bucks a month or 500 a year OK don’t do it.

if you wait they will drop it again

BlueCruise Pricing Lowered For Both Annual & Monthly Fees

Ford Motor Company

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