2023 F-150 Lightning gets price cuts! (7/17/23). Pro now starts at $51,990. XLT priced from $56,990

[TaxmanHog]

Seeing recent deliveries of Lightnings built before the price drop now showing mass regeneration of window stickers (4166 trucks) indicating the new lower pricing!!

https://www.windowsticker.forddirect.com/windowsticker.pdf?vin=1FT6W1EV7PWG20533

This truck was delivered today 7/27

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[TaxmanHog]

Last night I rode by the dealership to see what they had in the lot, 2 retail spec builds and one Special order that's not been taken as of yet, add to that the above special order.

 

[Shorevet]

Ford has lost a loyal fan and customer. Since 2015: F150 Limited, GT500, Ranger, Bronco OB, Bronco Everglades and F150 Lightning. This was the last straw. Will take the loss on the Lightning when my Cyber Truck or Ram EV reservation comes due for order.

 

[Jseis]

Our dealer knocked $10K off the price wham.. but we missed the tax credit incentive because one too many options added. It was an ordered truck that the original client declined to pay for whatever reason. I was the 1st one on the salesperson's call list...

 

[GDN]

Our dealer knocked $10K off the price wham.. but we missed the tax credit incentive because one too many options added. It was an ordered truck that the original client declined to pay for whatever reason. I was the 1st one on the salesperson's call list...

Are you sure there isn't a new sticker and MSRP for the truck you bought? I could be wrong, but thought someone said they were being reissued. Believe me, your dealer didn't just knock $10K off the truck, Ford has given them the new pricing and I thought that came in the form of the new MSRP and sticker.

 

[Jseis]

Are you sure there isn't a new sticker and MSRP for the truck you bought? I could be wrong, but thought someone said they were being reissued. Believe me, your dealer didn't just knock $10K off the truck, Ford has given them the new pricing and I thought that came in the form of the new MSRP and sticker.

I’ll inquire. As I don’t know. They did check the new MSRP during our negotiations and it came in at $650 over The threshold. The Lariat was optioned out. The guy who ordered it balked at the sale as he probably had hit economic w/business-work etc.

 

[ChrisC]

Ford has lost a loyal fan and customer. Since 2015: F150 Limited, GT500, Ranger, Bronco OB, Bronco Everglades and F150 Lightning. This was the last straw. Will take the loss on the Lightning when my Cyber Truck or Ram EV reservation comes due for order.

I 100% agree! @Ford Motor Company has lost a loyal customer with these shenanigans! If I had waited to make my reservation in the next wave, I would of saved a lot of money and qualified for the rebate. This is a bad business practice in my opinion for a company that says they value customer loyalty.

 

[cdherman]

Well, I agree and I disagree with Ford. They are not clairvoyant. Demand was huge until it wasn't . Supply chain issues a pain until they were not. Inflation crazy until it has started to relax. And then they managed to expand their production capacity.

Now, they *could* have just kept to the initial low prices.... And had all sort of people criticize them for wasting money down the EV drain. So they raised prices several times to reflect what was happening in their own production. Now people are mad cause they lowered prices.

People on this forum are going to be a self selected few early adopters. Ford is gunning for a larger audience. They probably DO care that they screwed some early adopters out of 10k or so. But they also have their sights set on a larger goal.

Its been a hard few years to predict the future. I fear it won't get better soon or ever......

 

[metroshot]

Well, I agree and I disagree with Ford. They are not clairvoyant. Demand was huge until it wasn't . Supply chain issues a pain until they were not. Inflation crazy until it has started to relax. And then they managed to expand their production capacity.

Now, they *could* have just kept to the initial low prices.... And had all sort of people criticize them for wasting money down the EV drain. So they raised prices several times to reflect what was happening in their own production. Now people are mad cause they lowered prices.

People on this forum are going to be a self selected few early adopters. Ford is gunning for a larger audience. They probably DO care that they screwed some early adopters out of 10k or so. But they also have their sights set on a larger goal.

Its been a hard few years to predict the future. I fear it won't get better soon or ever......

Well stated and true.

Can't please everyone - some complained when prices went up and now the other way around.

It's a Tesla type model these days with EVs to stay competitive.

 

[Burke Cable Guy]

My XLT Extended range (321A) had a MSRP of $81,344 when ordered in May 2023; the truck arrived at the dealership today and the sticker price is listed as $72,565.00 plus title, tax and dealer fee. Plus the $7,500 federal rebate.

 

[Count Orlok]

My XLT Extended range (321A) had a MSRP of $81,344 when ordered in May 2023; the truck arrived at the dealership today and the sticker price is listed as $72,565.00 plus title, tax and dealer fee. Plus the $7,500 federal rebate.

what did you pay? I assume you received the $1500 customer cash.

 

[Burke Cable Guy]

Going to pick it up at the dealer today.....Yes, it should be eligible for the $1,500 rebate as well.

 

[TheBigBezo]

Being new to this whole game, figured it is worth an ask, since 23 MSRPs went down, is there any way for us high price owners to get our hands on a new sticker for the sake of the rebate?

Is that possible? Getting the federal rebate would be kind of nice and in my ignorance I don't think it would cost Ford anything. Call the difference a market adjustment or something.

 

[TaxmanHog]

Being new to this whole game, figured it is worth an ask, since 23 MSRPs went down, is there any way for us high price owners to get our hands on a new sticker for the sake of the rebate?

Is that possible? Getting the federal rebate would be kind of nice and in my ignorance I don't think it would cost Ford anything. Call the difference a market adjustment or something.

I don't think that's possible, but wouldn't it be nice if the MoCo gave rebate after the fact for those stuck in the donut hole created by the law change.

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