sotek2345
Well-known member
- First Name
- Tom
- Joined
- Jun 7, 2021
- Threads
- 30
- Messages
- 3,673
- Reaction score
- 4,305
- Location
- Upstate NY
- Vehicles
- 2022 Lightning Lariat ER, 2021 Mach-e GT
- Occupation
- Engineering Manager
Ford is a corporation. They have a legal duty to make as much money as possible for their shareholders. So yes, acting rationally would be them acting to make the maximum possible profit.There is so much "rationality" in this thread about everything, but I don't believe Ford is really a rational actor at this point, unless "rational" means just doing whatever makes the most money. Ford has made way more net income/profit over the last two years off of significantly less total revenue and sales. As long as Ford is going to sell every unit it produces, it's not really going to behave rationally.
If they screw over early reservation holders like me, that will piss me off and I may drift further away from Ford. But right now, Ford doesn't care. Ford is making crazy money right now and it doesn't really have to treat its customers well. It just has to have a desirable product.
Same things go for tax incentives. If Ford makes pricing decisions that screw over customers on their tax rebates, Ford probably won't care as long as its selling out.
I do think this is all a bit short sighted though. I think screwing over reservation holders, screwing over people hoping for tax credits, and prioritizing ZEV states so heavily will harm Ford in the long run.
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