RickLightning
Well-known member
One of the challenges Ford faces is that the Lightning attracted a lot of buyers into the Ford family, but they have no brand loyalty. Therefore retention is much harder. The percentage of quickly dumping a Lightning or Mach-E for new owners vs longtime Ford owners has got to be much, much higher. I see people asking for buybacks on a first repair after 20 days.
We used to buy Chrysler minivans back in the day. Issues with last one swore me off the brand. When they bought Jeep back many years ago, that finished me on that brand. One GM, first car I bought, never again. I will keep pushing Ford and dealers so that choice continues to exist.
We used to buy Chrysler minivans back in the day. Issues with last one swore me off the brand. When they bought Jeep back many years ago, that finished me on that brand. One GM, first car I bought, never again. I will keep pushing Ford and dealers so that choice continues to exist.
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