We want to hear from you! Help Ford make your forum experience even better.

[Ford Motor Company]

Hello F-150 Lightning owners –

We announced last month that you’ll begin to see some changes in how Ford manages the brand’s contributions to this forum. Among those changes will be delivering customer feedback surveys on a consistent basis to inform future improvements to our presence here. Your feedback also helps us deepen our understanding of our customers and their relationship to the brand and our products.

Take the survey here: https://app.smartsheet.com/b/form/1e0d7ce009c34b60ae2ac6b61ed0cb00

The survey is anonymous and will take approximately 5-10 minutes to complete. Your participation is greatly appreciated! If you’d like the opportunity to discuss your responses with us, you’ll have the option to provide your email address so we can reach out directly.

• The Ford Communications & Customer Experience Teams

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[The Weatherman]

Let’s hope we see a more active and positive relationship.

 

[Firn]

Are we sure this is totally-not-AI-Brian? We like Not-AI-Brian

 

[antimatterparticle]

Spell check! After having to pay to do QA on your vehicles, you are asking me to do QA on your surveys too:

Wwhat is the primary reason that keeps you coming back?

You can add this to the tab.

 

[Maineiac12]

Hopefully everyone can take the time to fill this out and let Ford know what we want to see!

 

[Pitbull2o08]

Please fix the home integration systems

 

[FloridaMan655321]

Stop being "AI" and actually reply to posts. I understand not replying to every single post, but when there is a bunch of the same exact questions, maybe reply to that? Example being the previous post where you posted that 2025 was getting something with connection security, and almost all the replies were "is that coming to 2022-2024?" and it was A.I.-crickets....

Even if the answer is no, that is better than no answer

 

[Old Aviator]

How about this instead of a Survey Stop tracking problems and actually assure actions are taken to correct them. You won’t direct dealerships on they need to do and you don’t have the authority to actively engage internal technical staff to fix problems. All you do is gather information and stand on the side line and do nothing. Last time I looked the purpose of “Customer Service“ is assure the resolution of customer problems by assuring company resources become engaged in solving Customer problems. You do not provide Customer Service. Seems you believe your mission is to keep score and take no responsibility or accountability for assuring customers are satisfied with your products. “Customer Complaint Aggregator” would be more appropriate. You write them down and file then somewhere and thats all. I and others on this Forum at one time believed your presence on this Forum provided a service but I found out when my truck was in the shop for 21 days your contribution to assuring my problem was resolved was less that ZERO. I asked numerous time what can you do to help and the response was always ”nothing but were monitoring the progress for you.”

 

[fvineyard]

I filled out the survey with what I hope is helpful feedback on what I would like to see from Ford's presence here.

Thank you for asking @Ford Motor Company !

 

[KHines]

Stop being "AI" and actually reply to posts. I understand not replying to every single post, but when there is a bunch of the same exact questions, maybe reply to that? Example being the previous post where you posted that 2025 was getting something with connection security, and almost all the replies were "is that coming to 2022-2024?" and it was A.I.-crickets....

Even if the answer is no, that is better than no answer

Please understand how monumental of a task that would be. This is what the dealer network is supposed to be for. Having one person or even a small team monitor the forum to respond to all of the gripes and questions posed would be too much to handle - not to mention that if Ford did reply to everything, that would prompt even more questions and gripes. It’s amazing that they have a presence on here at all and I think it’s smart for them to monitor the forum to watch for trends and take overall temperatures instead of replying to everything.
My .02

 

[FloridaMan655321]

Please understand how monumental of a task that would be. This is what the dealer network is supposed to be for. Having one person or even a small team monitor the forum to respond to all of the gripes and questions posed - not to mention that if Ford did reply to everything, that would prompt even more questions and gripes. It’s amazing that they have a presence on here at all. I think it’s smart for them to monitor the forum to watch for trends and take overall temperatures instead of replying to everything.
My .02

I’m not talking about every post, I’m talking about posts they create

 

[Firn]

I’m not talking about every post, I’m talking about posts they create

Yes, and they don't give those answers because they don't have those answers to give. It isn't no, it isn't yes, there is no answer yet.

 

[FirstF150InCasco]

Let’s hope we see a more active and positive relationship.

Yes, that's what I asked for. Survey took 3 minutes.

 

[PrimeRisk]

I filled out the survey. General tone is I'm glad that Ford is here and participating. I hope the future can bring engagement with technical resources and engineers to help resolve issues so we can work together to improve the product for all.

 

[RickKeen]

When customers report a problem or desire to change the software, actually submit those change requests to a software team that is actively working to improve the software. Every day! Like Tesla does.

The ONLY advantage Tesla has over the Ford EV's these days is their software.

The more trucks you sell, the lower the cost of the software team per truck. And then you will sell more trucks. Easy math - same as Microsoft and Amazon.

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