Will you renew BlueCruise?

[WilliamRobert]

If you just want it for a trip you can subscribe 1 month for $49.99.

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[Athrun88]

I've been thinking of reupping. I do alot of highway driving for work and it has been nice to be able let the truck handle 90% of the driving during the trial period. I'll see how things go in terms of need personally and update cadence.

 

[Whammy Bar]

At this point, I want to revert blue cruise 1.4 back to 1.0. That would be an upgrade.

Pay for it? Not a chance.

 

[FirstF150InCasco]

$10 per month is the absolute max I'll pay for it. Love it, and use it on my trips to Maine from Boston in my 2022 ER. But not worth paying more than $10 per month.

 

[Howard_Scott_Warshaw]

Hard to justify the price when @Ford Motor Company won't even let the community try it out.

"This feature is great. It's a game changer. Life changing even. you'll absolutely love it"

"Great! can we try it!"

".........no"

 

[csukoh78]

Hi All,
Been liking the BlueCruise feature and the new v1.4 is an improvement. But still at $500 a year is it something worth renewing to you? Many road sections are not yet enabled for it, I’m finding it hard to justify. Perhaps on a long road trip but how many times a year would that happen. Would be nice to do ala carte , pay for the months you really need it then cancel. Anyway wondering if other members think the same way.

Not until they delete the nanny cams. This is pure CYA on Ford's part so they have plausible deniability in case you crash. I'm a grown man and I believe adults should be adults.
I drive my truck not the other way around and as long as my truck yells at me and makes obnoxious noise if I'm doing something benign or innocuous, I won't support it financially.

I love the BCand it's nice but I have a flawless driving record and refuse to have my driving experience unnecessarily burdened by a corporate mitigation policy.

Hey Ford, I know you're reading this… Nobody likes nanny cams.

 

[Charles DelToro]

Love the BC but don't use it that much. Not worth $500 annually. Agree with others of $10 or le

 

[OCSTEVE39]

I'm with most here. If i did many long-distance trips I would only consider it at this price. I don't and really find regular cruise amazing. This is the most advanced intelligent cruise I have personally witnessed and really does make just getting around extremely stress free.

 

[Ricks Lightning]

I’ve spoken to Ford CS rep and told them I’ll pay for BC if they push 1.4 to my Flash upon payment.

Ford, do any of you Corporate pencil pushers go to the market, search for the stale Milk when you can easily buy the fresh milk for the same price?

Tell you what Ford, Discount the BC 50-75% until you get your act together and give us the 1.4 others already have. I’m not drinking stale Milk or Week old bread for the same cost as fresh Milk and Bread. 73K for a Flash is not enough blood for you.

And while you’re at it, My Pro I purchased in May and Flash in September, are still waiting on your Tesla Supercharger adapter. Seriously do they really take than many Months to assemble plastic parts?

Rick

 

[Bigisland Guy]

Here is the thing, on my first 2023 F150L I purchased BC for the 3 years and before it was bought back it had no updates to the BC in the 2 years I had it. On my new 2024 F150L BC 1.4 came with it and it will expire in 2 day from its 90 day trial. The main reason I won't renew is that during this same time period our Tesla FSD went from Beta Version to Version 12.+ a few days ago and we took it on a 1K mile trip last week and it operated wonderfully. In short the answer Ford really needs to consider just working on lease agreements with Tesla to get the technology they can not produce in house similar to satellite radio agreements.

 

[climateguy]

I didn't want anything to do with it. I avoid subscriptions wherever I can anyway.

Edmonds published an article describing manufacturers trying anything they can as "a way to extract revenue from customers for features that in some cases were once one-time purchases". BMW had to stop charging a monthly fee for heated seats their customers thought they already owned, after they discovered that doing this antagonized the customers.

The strategy now is to charge customers subscription fees for features that have never been sold before such as BlueCruise. Manufacturers are hoping customers will accept this because they have no memory of the days when you could pay for something like this and own it.

Edmonds recommends: "Subscriptions as a whole are a very slippery slope for consumers".... "Consumers should exercise their right to vote with their wallets, a viable strategy evidenced by BMW’s about-face on a desirable feature".

 

[PJnc284]

I’ve spoken to Ford CS rep and told them I’ll pay for BC if they push 1.4 to my Flash upon payment.

You already have 1.2 on the Flash so I don't suspect 1.4 will be worth the money if 1.2 isn't. The only thing it adds is "improved" stability and the useless curve control that I had to disable in FORScan. 1.5 will bring Automatic Lane Changes but it may be 2030 before that rolls out. Until it works on non-interstates, it will be useless for most and that'll probably be a decade+ from now. At this point they should just try to license the technology from Tesla as everyone else is light years behind.

 

[Tony Burgh]

Hands Free is the upgrade from CC with LK that our 2020 Ford has with no subscription fee.
On highways, I still have to watch the road and I like resting my hands on the wheel.
I see no advantage to paying for BC.

 

[Electric Messiah]

I like Blue Cruise, though last night on Rt. 2 in MA, a highway that's a little rough in spots, BC put the truck through a couple of sudden lurches that had my hands back on the wheel, pronto. $500/annum? No way, though I might join the 10/month club.

 

[Runaway Tractor]

I have a 120 mile round trip commute. Mostly on the highway. Tesla autopilot got me through it for 5 years and I now would never own a vehicle that can't drive itself on the highway. Blue Cruise is why I bought the Lightning. I knew it was a 3yr subscription and may have a recurring cost after that. So when the time comes, yes I will be paying for it.

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